Hailey Bieber got through three tubes of this moisturiser before she started her own brand

Hailey Bieber has become our ultimate beauty guru. When she's not sending us out to try out a new version of her glazed donut manicure, she's making us wonder just how someone can look that impossibly glowy in every single snap she posts.

These days, the model is all about her rhode skincare brand – a collection of four barrier-boosting essentials for calm and hydrated skin – but before she founded that she was a big fan of one moisturiser: Augustinus Bader's The Rich Cream, £71 here.

How do we know this? Hailey has spoken about it on her Instagram, even going as far as to say that she'd finished more than one bottle of it.

"My every day. This is my third bottle," she wrote at the time.

Hailey isn't the only celebrity fan of this cult classic moisturiser. Friends star – and the eternally youthful – Jennifer Aniston mentioned she uses this cream during an episode of her The Morning Show. Then there are also famous fans including Alexa Chung, Priyanka Chopra, Sandra Oh and Victoria Beckham, so Hailey is in good company.

So what's all the fuss about, you wonder? The Rich Cream, which is perfect for night use and for use on dry and mature skin types, is clinically proven to reduce the signs of ageing, including the appearance of fine lines, wrinkles, and hyperpigmentation. Plus, it deeply hydrates, conditions and renews using TFC8®, which supports cellular renewal, so we can see why it's an essential for A-listers.

As for Hailey and her beauty influence, It's not just our skincare regimes she inspires. The model also takes to Instagram regularly to kickstart new trends ranging from 'strawberry girl' make-up to mocha glazed nails and cherry-red lips. She also recently started one major trend with just one Instagram post: a blunt, jaw-length bob that experts say creates the illusion of cosmetic face contouring.

The supermodel has always favoured a bob of some description, but this specific cut helps to contour the face by hitting the most angular parts of it, such as the jawline and cheekbones. It also exposes more of the wearer's neck and shoulders, which makes them look more defined.

If you’re worried about going for such a dramatic chop, you can follow in Hailey’s footsteps and start by going for a longer cut that skims your shoulders to begin with to make sure you’re happy with how the style looks on you.

it's well worth taking the short plunge though because this exact style of bob is going to be a top trend for early 2024.

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