American Television personality and businesswoman Lori Greiner is mainly known for her successful investments in the reality television series Shark Tank. However, before her television debut as a cast member of Shark Tank, she had already earned several thousand for being the founder of For Your Ease Only which specializes in Marketing and product development that launched in 1996.
Celebrity Net Worth reports that Lori Greiner’s net worth is currently $150 million. She has businesses in the fields of cosmetics, travel, technology, and home goods. Greiner owns 120 patents for her hundreds of inventions. Here’s how Lori Greiner Became Shark Tank’s Most Successful Investor.
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How Lori Greiner’s Journey Began
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Greiner was born in 1969, in Chicago, Illinois, to a psychologist father and a real estate developer mother. Greiner has maintained ties to the neighborhood where she spent her childhood on Chicago’s North Side. She studied media and communication at Loyola University Chicago, where she eventually earned her degree. She was trying to make it as a playwright. But to support herself, she started manufacturing and selling jewelry.
Her plastic earring organizer, which she designed in 1996 and saw Christmas sales success at J.C. Penney, became her first primary product and source of notoriety. She used the money to pay off a $300,000 debt she used to produce her organizer speedily. She made her first million dollars from sales of this item.
More than $10 million was made off of her For Your Ease Only Brand products by the end of the 1990s. After 20 years, it had made over $350 million in revenue from product sales. More than 300 of her inventions and patents covered the fields of jewelry, cosmetics, home goods, transportation, and technology.
Her goods are so well-liked that they have been included as Oprah’s picks and on numerous best-of lists and magazine covers. She is frequently featured in the press and profiled in countless prominent business articles.
Her Earnings From Shark Tank Investments
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Greiner first became a cast member of Shark Tank in 2012 alongside Croatian-Canadian businessman Robert Herjavec, and since then, she has appeared in more than 78 episodes, earning $50,000 per episode. According to reports, she has made approximately $10 million through her investments in Scrub Daddy, Drop Stop, Simply Fit Board, Squatty Potty, Paint Brush Cover, ScreenMend, Sleep Styler, and Hold Your Haunches. She has invested in 10 of the top 20 most successful firms on Shark Tank, with a 90% success rate with the items she launches.
Regarding products shown on Shark Tank, Scrub Daddy has the highest success rate. A happy face-shaped reusable sponge was pitched by Aaron Krause in one of the best episodes of Shark Tank. Seeing the potential in the invention, Lori Greiner put in $200,000 for a 25% stock share. Scrub Daddy is now a global phenomenon with over $200 million in annual sales. Other people with massive wealth prefer to invest in Crypto but she invested her money wisely.
Meanwhile, Squatty Potty, in which Greiner has invested $350,000 for a 10% stock position, also made headlines after recently raking in sales of over $164 million. It’s widely available in supermarkets and department stores worldwide. In season five, she struck the most important deal by investing $600,000 in Rufflebutts and Ruggedbutts in exchange for 9% of the company, giving her an investment rate of 20%.
More Than Just A Shark Tank Investor
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In addition to her role on Shark Tank alongside Mr. Wonderful Kevin O’ Leary, Greiner also hosts Clever and Unique Creations by Lori Greiner which now has 11 seasons since its premiere in 2000. Almost all of her wealth comes from her appearances on QVC, which is why many dubbed her as the Queen of QVC. Greiner has more than 110 U.S. and international patents for his inventions and has brought more than 700 products to market. Prices for these things might be anything from $16 to $300.
The Shark has written a book called Invent it, Sell it, Bank it! – Make Your Million Dollar Idea into a Reality, which serves as a guide for both entrepreneurs and investors. She also runs Good Place Entertainment, a television production firm she founded to share uplifting content with the world.
Additionally, she has a weekly talk show called Bed Talks with Lori where she reaches out to as many people as possible through her many channel which includes Facebook and Twitter, that have millions of fans. She’s graced the covers of several periodicals, including Inspired, Success, and Parade. She tests the waters whenever there is a new fad. She maintains a state of perpetual vigilance and readiness to absorb further information. She acquired these abilities while amassing her money. Characteristics motivate others to create their businesses and show their initiative and originality.
Lori Greiner is one of America’s wealthiest women business owners, with an estimated $150 million in assets. She has hundreds of items and numerous patents, and she gives back to the entrepreneur community by making innumerable investments on the ABC reality show Shark Tank.
Greiner has a reputation for getting right in there and helping out. She is not afraid of hard work and takes a personal interest in each Investment. Her success is helped by this collaborative method. To take an idea from conception to market, she has a natural gift, and she is widely regarded as a visionary. Her high investment success rate can be attributed to her so-called ‘Hero or Zero’ strategy.
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Sources: SCMP, Start Up Mind, The Educationist Hub
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