Diversity dancer and TV personality, Jordan Banjo, took to the streets in full superhero attire – to find out who Brits consider to be their real-life heroes.
The former Britain's Got Talent winner asked Londoners to name their “everyday heroes”, and explain why those people are heroic to them.
And it emerged that real heroes definitely don't wear capes – as a third (34%), of 2,000 adults polled, said their hero was so humble and unassuming, they don't even realise the positive impact they have on others.
Among the top everyday heroes named were mums (22%) and dads (12%) – as well as teachers, best friends, and even local lollipop men and women.
And over half (55%) picked their hero due to that person's selflessness, while 21% said they were a good listener – and 70% simply said their hero was always there for them when needed.
The research was conducted by Babybel, which teamed up with Jordan Banjo to launch its “My Hero is…” Red Nose Day campaign, in partnership with Comic Relief 2023 – offering fundraising inspiration on all of its packaging.
The dancer and TV personality said: “For me, my mum is my hero – she’s someone who inspires me every day.
“She works seven days-a-week as my manager, Diversity’s manager, running a community dance school, and working with charities – but always has time for my brother, sister, and myself, and anyone who could ever need her.
“I feel genuinely inspired from speaking to so many people as part of Babybel’s Red Nose Day campaign, hearing about the heroes around us.”
And a spokesman for Babybel said: “There has been a huge shift in what we perceive a hero to be in recent years, and it’s great to see modern day superpowers include kindness and the empowerment of others.
“This year we have partnered with Comic Relief for its 23rd year, to celebrate those everyday acts of kindness that can really help those in need.
“We’ve all known someone who has faced up to an illness with bravery, or stood up for someone when necessary – those are the real heroes.”
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The research also found that more than three-quarters (77%) would like to follow in their hero’s footsteps and be led by their example – with one in three naming kindness as a heroic attribute.
Just over half (55%) have been inspired to be more confident by the person they consider heroic, and 46% have been moved to do better for others.
And it’s not just one person inspiring the nation – as, on average, adults have no fewer than three people they consider heroic in their day-to-day lives.
Six in ten agree the definition of a hero has changed in recent years – moving away from superheroes and celebrities, and shifting more to the everyday person.
And more than two-thirds (68%) also believe everyday heroes are modest and don’t want recognition, according to the OnePoll.com results.
Babybel's spokesman added: “It’s easy for small acts to be overlooked or overshadowed by grand gestures.
“But it’s great to see people wanting to shine a spotlight on the everyday heroes around them, and see how they, too, can be heroes this Red Nose Day – just by being kind, selfless, and listening to others.”
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