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There was good news for the national broadcaster in the sixth radio ratings survey of the year, with ABC Sydney showing strong signs of recovery after the disastrous low point reached in April

However, its youth-focused station Triple J continues to struggle, shedding big numbers from its key 18-24 demographic.

Back on top: Kyle Sandilands and Jackie “O” Henderson.Credit: instagram

In the ongoing tussle over who gets to claim the all-important breakfast crown, KIIS FM’s Kyle and Jackie O took this round from 2GB’s Ben Fordham (2GB, like this masthead, is owned by Nine), while 2GB retained its position as the number one station in terms of audience share.

Fordham’s share of the market dropped slightly, from 14.6 per cent to 14.2, while Kyle and Jackie O’s climbed from 13.9 to 14.7 per cent.

Both breakfast shows added listeners – with Fordham stacking on 18,000 in cumulative audience numbers (up to 476,000 people listening to at least eight minutes of audio in one week during the survey period, which ran from July 9 to September 16) and the FM duo adding 12,000 (up to a market-leading 767,000).

The disparity between share and cumulative figures indicates that Fordham’s audience listens for much longer, though the FM pair reach more listeners in total. (Note that survey time slots do not correlate exactly with program running times.)

ABC Sydney’s Richard Glover has bounced back in Drive.

2GB remains Sydney’s number one station overall, with an 11.1 per cent share.

The main ABC station lifted a healthy 1.2 points on share, up from 6.1 per cent in survey five to 7.3 per cent. That took it from sixth place in the Sydney market to fifth. More importantly, it continues the trajectory away from the 5.5 per cent share to which it slumped in survey two.

There were lifts in share across the entire schedule for the ABC, with the biggest movers being Mornings with Sarah McDonald (up from 5.1 per cent share to 6.5), Drive with Richard Glover (up from 6.1 to 7.7) and Evenings with Indira Naidoo (from 6.3 to 8 per cent share).

Over on the youth network, though, things are not so rosy.

Triple J’s share of the Sydney market dropped from 5 per cent to 4.3, with the biggest slump coming in the key 18-24 demographic. Share dropped 1.7 points, from 7 to 5.3 per cent, while the station reached 21,000 fewer listeners in that bracket this survey than it did last.

That drop came despite the fact the demographic in total saw slight growth, with 10,000 more people aged 18-24 listening during this survey period.

The bulk of Triple J’s listeners remain in the 25-39 bracket – which accounts for more than a quarter of the total radio audience – where it remained steady on the cumulative measure with 238,000 Sydneysiders listening at some point during the survey period, despite its share dropping from 12.5 to 11.1 per cent of the total audience in that demographic.

Contact the author at [email protected], follow him on Facebook at karlquinnjournalist and on Twitter @karlkwin, and read more of his work here.

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