Most people see the Coca-Coca Truck advert as the 'official start of Christmas ' when it comes on the TV.
And to capitalise on its popularity, the Coca-Coca Truck tour has visited different areas of the nation for the last few years so people can see it in person.
And now it seems like Poundland want to get in on the action, as the brand has decided to launch its very own Christmas Truck Tour to rival the Coca-Cola one.
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Father Christmas and his trusty Elf will be behind the wheel of the Poundland Christmas Truck as it visits stores across the UK, according to BirminghamLive.
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A truck at each of Poundland's three main distribution centres – including Springvale near Bilston – has undergone a festive transformation and will be making deliveries to stores right up until Christmas Eve, Sunday, December 24.
The Santa Specials trucks will cover 10,000 miles over 24 days delivering presents and gifts to Poundland's 800-plus stores – and customers can join in the festive fun too.
Anyone who spots the Santa Specials at their local store is being encouraged to upload a picture to Poundland's Instagram, Facebook or X, formerly known as Twitter, with the tag #PoundlandExpress and the name of the store – to be in with a chance of winning a £250 voucher to spend online.
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On Wednesday, December 13, the truck will visit the Kidderminster store. While the next day, on Thursday, December 14, it will stop off in Erdington and Walsall CSC. Other locations include, Paignton (December 4), Wrexham (December 5), Kendal (December 6), Cambridge (December 7), Preston (December 8), Weston-super-Mare (December 8) and Doncaster. Meanwhile the Coca-Cola Truck tour is hitting towns such as Belfast.
Poundland transport operations manager, Anthony Kay, said: "We can’t wait to hit the road and see the reaction to the trucks as they deliver to our stores right across the UK and Ireland.
"Not only do the graphics make a real impression when you see them, they’re also decked out with Christmas lights to make sure they’re unmissable when it’s dark. We know too how much our stores are looking forward to seeing the trucks arrive at their stores in the next three weeks or so."
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