HUDA Beauty first launched in Dubai in 2011, and since then, we've been obsessed with many of their products, but there's one new launch we are obsessed with.
Huda Beauty's One Coat Wow! Mascara has proved to be a huge hit with shoppers, and for a reasonable £20, it's easy to see why.
- HUDA BEAUTY One Coat Wow! Mascara 10ml, £20 from Sephora – buy here
Huda Beauty's One Coat Wow! Mascara retails for an affordable £20 from Sephora, which we think is reasonable for a product with such high praise.
But, what is all the fuss about?
Huda Beauty's One Coat Wow! Mascara is essential for day and night make-up, whether you need a light sweep or an exaggerated look for a night out.
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This beauty essential has garnered a lot of hype as it promises to achieve "instant, intense and dramatic lashes in seconds."
This mascara boasts a dual-sided brush, which essentially means a hybrid between long and short bristles, to ensure every lash has been coated thoroughly and creates a voluminous flutter.
This mascara works to accentuate your eyes as it curls, lengthens and adds extra volume to your lashes, with quick application.
We personally love the silicone brush as it prevents mascara clogging up bristles, it also provides a smoother application as the wand can seamlessly glide through your lashes.
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The formula is another huge talking point as it is creamy instead of clumpy, which is another contributing factor to ensuring smooth application.
Shoppers can sweep just one brush through their lashes, or layer on the mascara, depending on your preferences, but one application is sufficient to notice a difference – hence the name.
This mascara is available in black from Sephora, as well as Huda Beauty, and is entirely vegan, which is another huge tick.
We're huge fans of this mascara but we're not alone, as it has proved to be a hit with shoppers too.
Sephora shoppers have rated this cosmetic essential an average of 4.4 out of five stars.
One happy shopper's review read: "The mascara gives instantaneous length, voluminous lashes, and incredible curl with its dual-shaped brush and solution. Its concave and convex sides add volume and definition, making the hair longer and more voluminous.
"Some mascara can be a hit or miss; this Huda beauty mascara I am impressed with; if one coat does not give you what you are looking for, then apply a second coat; I guarantee you will notice the difference."
A second shopper gushed: "This mascara is amazing! I have super short and stubby eyelashes that look almost like I have nothing when I do not have mascara on.
"This is really a one-coat mascara which is awesome for building for a night out or every day. It stayed on all day without flaking at all and I have zero irritation.
"The brush wand is larger so easy to hold and the brush has one side rounded and the other dipped in like an hourglass so it gets every single last and separates on its own."
"This really is 'One Coat' as a contact lens wearer more than one coat affects my eyes but this is so good. I don't think I'll ever use another mascara", shared a third customer.
Huda Beauty's One Coat Wow! Mascara is available for an affordable £20 from Sephora – don;t miss out.
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