A lot of people get tattoos so certain things are imprinted on them forever.

Dana Fisher is one of these people.

Known as "Strongbow's biggest fan", Dana is so obsessed with the beverage that she wanted the logo inked on her skin for life.

READ MORE: Tattoo model offers to 'water your garden' as she soaks herself with hose

Now she admits she's been left "heartbroken" after the cider company admitted it's having a rebrand.

In 2018, the Dark Fruit lover made her way to Strongbow’s tattoo parlour pop-up where she had the logo inked on her skin.

But now the brand is saying goodbye to its iconic black and gold colour palette, which means the tattoo will be outdated.

It'll be the first time the design changed since 1960, and now Dana has been left quite upset.

Dana said: "I’m absolutely broken-hearted that Strongbow changed its image.

"After all, I had it tattooed on my arm. What in the world am I supposed to do now?"

But she isn't the only one to have endured such change as, around 10 years back, the launch of Strongbow Dark Fruit inspired many people to cover their bodies with designs that have also become outdated.

Following the shake-up, Strongbow launched a new "Tattoo Switchers" service to help its biggest fans keep up to date with all the changes.

And – for Dana – things aren't looking too bad now, as she's working with tattoo artist Emily Malice to update her much-loved design.

It's said the cider fans can now select from one of three new and exclusive tattoos inspired by the re-brand.

They can be inked anywhere they like, and each unique design works to symbolise Strongbow’s vibrant new look.

The quirky creations also pay homage to the fruity flavours that have led to a superfan following.

These flavours include Strongbow Dark Fruit to Original, Rosé, Cloudy Apple and the newest addition – Strongbow Tropical.

Want all the biggest Lifestyle news straight to your inbox? Sign up for our free Daily Star Hot Topics newsletter

Source: Read Full Article