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Walmart is starting the holiday season early.
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On Friday at midnight, the retail giant will begin offering deals for holiday shoppers, according to a press release from the company.
"Customers count on Walmart for the best prices every day, and the holiday season is no exception," Steve Bratspies, executive vice president and chief merchandising officer, Walmart U.S. said in a statement.
"Our price leadership is strong, and growing, and we’re excited to deliver savings for all of our holiday shoppers," Bratspies added.
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Walmart revealed several new ways customers can shop for gifts, including a "Gift Finder" on Walmart.com, a scannable toy catalog, free next day delivery and, in all Walmart Supercenters, the option to check out with an associate instead of going through lines at registers.