WILLIAM Hill has been taking bets from the UK public since 1934, starting out life as a high street and on-course bookmaker before expanding online in the early 2000s.
The success of William Hill has made it the subject of numerous takeover bids, and in 2021, one of those finally came to fruition when the company was sold to American gambling operator Caesars Entertainment.
However, the 888 Holdings group acquired the rights to the William Hill brand earlier in 2022, and so the name lives on in the UK betting industry. It is one of the world’s leading online betting and gaming companies.
William Hill welcome bonus
Bet £10 and get £30 in free bets
18+ | Play safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Full T&Cs apply.
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Latest William Hill offers and bonuses for sports
William Hill offers its new and existing customers the chance to take advantage of a number of multi-sport bonuses and promotions.
There’s a welcome offer that enables new customers to treble the value of their first bet, as well as a number of other promotions that include acca boosts and insurance, bet boosts and best odds guaranteed on all UK horse racing. Punters can increase their chances of scoring a return on their each-way bets with the Pick Your Places promo.
These bonuses are subject to change, but it’s clear that William Hill is happy to reward its customers with a wide array of offers. You can claim yours by registering for a William Hill account using a live promo code.
Welcome bonus
At the time of writing this William Hill review, its welcome bonus enables new customers to enjoy £30 in free bets when they wager £10 on their first bet at odds of 1/2 or longer.
Win or lose, punters are handed three £10 free bets that they can use on any sport or market. These tokens remain valid for 30 days after the initial bet is settled.
Accumulator bonuses
William Hill offers a couple of different accumulator promotions to its customers.
Acca Freedom enables punters to either boost the odds of their three-leg or more accumulator or cover their 5+ leg acca with the insurance of a refund in free bets if one selection loses.
The same offer applies to #YourOdds accumulators.
Offers by sport
The Acca Freedom and #YourOdds Freedom promotions are available across all sports, as are William Hill’s Bet Boosts.
Football fans can play the Free or 4 game in a bid to win free bets and monthly prizes. This free-to-enter prediction game requires punters to pick six games that will have either three or four goals in them, with free bets worth £200 available to those who can correctly guess all six.
Horse racing punters have access to several promotions, including Best Odds Guaranteed, Pick Your Places and Lengthen Your Odds, which deliver enhanced prices on selected races.
William Hill best odds guaranteed
Get the best odds
18+. Play Safe. Max benefit £25,000 per customer, per day. Available from 10:00 on the day of the race until the ‘off’. Minimum runners will apply for enhanced place terms. Full T&Cs apply. Begambleaware.org
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How to sign up at William Hill – step by step
When you load up the William Hill website for the first time, you will see a yellow ‘Join’ button in the top right-hand corner.
Click this and you will be presented with a registration form, which asks for some personal information (name, address, date of birth, etc.) as well as your desired username, password and security question.
At this point, you can also enter a William Hill promo code, which may be required to unlock the welcome bonus described above.
Once your account is live, you can navigate to your dashboard and make a deposit. Once confirmed, you are free to begin betting.
To sign up via the William Hill app, first download the application from the relevant store for your device by searching for ‘William Hill sports’.
Tap to install the app, and you’ll be able to find it on your device once downloaded. You can then sign up for a William Hill account within the app by following the same steps used for desktop registration.
How to place a bet at William Hill
Once you have made your first deposit, you can begin your betting journey with William Hill.
On the homepage, you can browse the Featured Markets and Top Bets of the day and use the slider to take a look at the latest enhanced odds deals.
If there’s something specific that you want to bet on, you can use the A-Z menu on the left-hand side of the page to find your chosen sport. By clicking on that, you will be taken to a directory of the most popular competitions and games within that sport, as well as an overview of the current in-play action. In football, for example, you can select ‘coupons’ or ‘competitions’ to narrow your search.
Once you have found what you want to bet on, click on the odds to add them to your betslip. This will pop up on screen. Enter your stake in the box provided, double-check your selection and the amount, and then tap to confirm your bet.
How to get the most out of live streaming at William Hill
You can live-stream football, tennis, snooker, cricket, and many other sports at William Hill.
Head to the In-Play section of the site and click the button for ‘Streaming events only’. This will show only those games that are available for streaming, and when you click on any of these, you will see the video screen load up.
Remember that to access live streaming at William Hill, you need to have placed a bet within the previous 24 hours.
If you want to schedule in some viewing, click on your favourite sport and then tap the ‘Daily list’ heading. Use the dropdown menu to sort by ‘WH Streaming’, and you will see a list of the available streams for that particular day.
How to claim your William Hill bonus
To claim the welcome bonus at William Hill, you will need to follow these steps:
- Register your account using an active promo code.
- Make a deposit of £10 or more.
- Place your qualifying bet of £10+ on any sport at odds of 1/2 or longer.
- Your £30 in free bets will be paid after your qualifying bet has been settled.
William Hill payment methods
To make your first deposit into your William Hill account, you can use any of the payment methods it accepts.
The payment options include Visa, Mastercard and Maestro debit cards, e-wallets such as PayPal, Skrill and Neteller, Apple Pay, ecoPayz and bank transfer.
Deposits using any of these methods are normally processed instantly, though there may be a slight delay on bank transfers.
William Hill withdrawal options
When the time comes to make a withdrawal from your William Hill account, you have options as far as your chosen payment method is concerned.
You can opt for Visa, Mastercard or Maestro debit cards, PayPal, Skrill, Neteller, ecoPayz, or bank transfer.
The amount of time it takes for transactions to be completed depends on the method chosen. For example, you should receive your funds within 24 hours with PayPal withdrawals, whereas debit card withdrawals can take up to five working days.
William Hill minimum deposit
The minimum deposit that you can pay into your William Hill account depends upon the payment method chosen.
For Visa, Mastercard and Maestro debit cards, as well as Apple Pay, the minimum deposit is £5. However, this rises to £10 for PayPal, Skrill, Neteller and bank transfer.
How to use the cash out feature
For many of your open bets, William Hill will offer you a cash-out option that allows you to close your wagers early.
If your selections are looking more likely to win than at the start of the game, you may be offered a profitable cash-out. You can then choose whether to take the money or let your bet run.
On the flip side, if your selections now look less likely to land than when you placed the bet, your cash-out value might be lower than your stake. You must now decide whether to cut your losses and cash out or let the bet run and see if there’s a reversal in fortunes.
You can see your open bets in your account dashboard. Those that are eligible for cash-out will have a monetary value shown on them. To cash out your bet, simply click on this number and then confirm to close your position.
Free bets at William Hill
There are a couple of different ways that you can claim free bets at William Hill.
The first is via the welcome bonus, which pays out £30 in free bets when you place a qualifying £10 wager.
William Hill also offers a few free-to-play games, with free bets as one of the prizes on offer. Scratch of the Day, which is a virtual scratchcard, is available daily, while Free or 4 is available every week when there’s major football on. Here, you have to pick six games from the fixture list in which you think there will be three or four goals scored. Get four or more selections correct to win free bets.
More reviews of online UK bookmakers
- Parimatch review
- BetVictor review
- Unibet review
- Spreadex review
- Tote review
- kwiff review
- bet365 review
- Betway review
- BetUK review
- Coral review
Remember to gamble responsibly
A responsible gambler is someone who:
- Establishes time and monetary limits before playing
- Only gambles with money they can afford to lose
- Never chase their losses
- Doesn’t gamble if they’re upset, angry, or depressed
- Gamcare – www.gamcare.org.uk
- Gamble Aware – www.begambleaware.org
For help with a gambling problem, call the National Gambling Helpline on 0808 8020 133 or go to www.gamstop.co.uk to be excluded from all UK-regulated gambling websites.
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