Like the iPod before it, the Apple Watch is quickly becoming a status symbol, giving people with cash to burn an expensive way to tell the world that they know what time it is.
But not everyone wants to fork out £450 for a smart watch capable of tracking their every move and heartbeat.
Fortunately, Japanese toy company Tama-Kyu has the answer: the Stone Watch.
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The Stone Watch is being sold for around 400 Japanese Yen, or £2.50. It looks just like an Apple Watch, complete with stylish wrist strap and even a black touch screen.
But of course, there's a catch.
Unfortunately, you get what you pay for with the Stone Watch, which is to say very little. The watch face is just a piece of shiny black plastic incapable of connecting to your phone, tracking your steps, or even telling the time.
In fact, the Stone Watch does precisely nothing except look like a smart watch, giving you the opportunity to pretend you have one and become a target for muggers for no reason.
However, it could be even better than an Apple Watch as you don't need to have an iPhone to use it. That's because you can't use it. You just wear it.
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The best part of all is that the Stone Watch is a highly collectible piece of future landfill. It's available in five striking colours, meaning you could pick up the lot for about £12.50.
That is, of course, if you're in Japan. The fake wrist pieces (can we even call them 'fake watches'?) are only sold there, so unless you want to fork out for shipping or an expensive flight to Tokyo, the Stone Watch is going to be even further out of reach for you than an Apple Watch.
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