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The shade specialists at Pantone clearly feel like we all need cheering up with the design team choosing a very vibrant pink for this year’s colour of the year. Unveiled at a glitzy event in Miami, this event sets the trend for the 12 months ahead and it appears we will all be lusting after things in Viva Magenta (actual name PANTONE 18-1750).

According to Pantone, this powerful pink represents optimism and joy – something we all certainly need right now. With the 2023 shade now official it’s likely that clothing stores and catwalks will be full of magenta in the spring but it’s not just about fashion and interiors using this tone.

Global tech brands also pay close attention to what colour the world is loving and, thanks to an exclusive partnership with Pantone, Motorola is the first to release a device that features this latest look.

The firm’s super slimline Edge 30 Fusion will receive this bright makeover later this month whilst keeping its borderless 6.55″ pOLED, fast Snapdragon 888+ processor, 5G data speeds and impressive 50 MP camera system.

Those buying one will be treated to a vegan leather finish and colour-matched Vivid Magenta metal edges and camera bump. Express.co.uk has been one of the first to see this device and there’s no question that it looks vibrant and fun.

Although Motorola is the first to look pretty in pink it’s unlikely to be the last. All of the major manufacturers, including Apple, like to release special edition devices and magenta could be hot the colour in stores next year.

“Our exclusive, global partnership with Pantone in the smartphone category moves into its next stage being the only smartphone manufacturer to launch a device in the Pantone Color of the Year 2023, allowing consumers to explore, create and break boundaries through technology,” said Ruben Castano, Executive Director of Customer Experience and Design for Motorola, a Lenovo company. “This color truly reflects the cultural moment we are in, and we look forward to bringing this powerful shade to motorola edge 30 fusion devices around the world.”

And Leatrice Eiseman, Executive Director, Pantone Color Institute, added: “In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.”

This new Edge 30 device will arrive on December 12 and is expected to launch in markets across the world.

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