Ant and Dec have been urged to quit their roles as hosts of I'm A Celebrity…Get Me Out of Here! by animal rights group PETA.
Over the years, the group have campaigned against the show for being "cruel" to animals, as some of the Bushtucker Trials see celebrities eating live creatures such as spiders and cockroaches.
PETA has now written an open letter to Ant McPartlin, 46, and Declan Donnelly, 47, urging them to step down as presenters of the show to "send a message" to viewers that "animal abuse is not entertainment."
The letter, written by PETA Vice President Elisa Allen, read: "For too long, you have been complicit in cruelty to animals on the show, and it must end.
“The longer you associate yourselves with this show, the more you send the message to viewers that you think animal abuse is not only acceptable but also entertaining.”
PETA's letter suggested that Ant and Dec "read the writing on the wall" and acknowledge how the public's perceptions of the controversial Bushtucker Trials have changed over the years.
PETA ended the letter by writing: “Leaving I’m a Celebrity would signal to the show’s producers that people aren’t going to stand for senseless cruelty to animals anymore and that it’s time to change. So please, hang up your hats and get yourselves out of there – for animals’ sake.”
The group has a campaign, supported by 50,000 people, that calls on ITV to "stop abusing animals".
I'm A Celebrity is set to be back on our screens on Sunday 6 November, and it's the first time in two years that the show will return to it's original home in the Australian jungle.
Due to the coronavirus pandemic, the last two seasons of the programme saw celebrities endure harsh conditions in a castle in Wales.
Earlier this year, ITV confirmed that the show would be returning to Australia with a teaser which said: "Returning to its home in Australia after a two-year break, our celebrities will leave their plush pads and luxuries far behind as they spend up to three weeks taking on the Australian jungle with a whole host of surprises created for them."
In May, Ant and Dec, who also host Saturday Night Takeaway, discussed the news on Heart Radio, telling Amanda Holden and Jamie Theakston: "The plan is we're going back to Australia. It's got to go back to hits spiritual home. Everyone wants to see a bit of sunshine at that time of year on the telly."
There is a stellar line-up of celebrities taking part in this year's show, including iconic singer Boy George, former UK Health Secretary Matt Hancock, royal Mike Tindall, Love Island star Olivia Attwood and former radio DJ, Chris Moyles.
I'm A Celebrity…Get Me Out of Here! returns on Sunday 6 November on ITV at 9pm.
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