Dragons' Den star Drew Cockton's last social media post saw him open up about being "authentic" just days before he died.
The TV star told his followers "feel comfortable to open up about their lives outside work without fear of judgement is key".
Two days before he passed away at his home aged 34, he shared the inspiring message on Instagram.
READ: Dragons' Den star gives business breakdown of why Man Utd may never be champions again
The entrepreneur wrote: "Businesses big and small should be encouraging their staff to feel comfortable about being their true and authentic selves.
"This has been proven by economists to boost productivity and profitability, so from an economic as well as moral viewpoint there is the impetus to do so.
"Simple things such as taking the time to learn which pronouns your staff members want to use and creating an environment in which they feel comfortable to open up about their lives outside work without fear of judgement is key."
He had originally made the comments during a motivational speech for Growth Platform, a business-support firm.
Drew had successfully secured £50,000 from BBC Dragon Touker Suleyman after pitching his scented candle business.
The businessman nailed his pitch and impressed the Dragons on the BBC show last year.
Touker has since branded him a "young man with drive, passion" and "plenty of energy".
His mum Kate shared a tribute that mentioned how "truly, utterly heartbroken" she was to announce her "gorgeous boy" had passed away.
His mum added: "We are devastated beyond belief. Life is never, ever going to be the same again.
"Rest Peacefully darling boy."
Devastated Hollywood socialite Paris Hilton led tributes to her businessman pal.
The heiress wrote: "Devastated to hear the news of my friend & #LittleHilton @mrowendrew.
"He was so kind with a heart of gold. My heart breaks for his loved ones & family.
"Sending them all my condolences & so much love. RIP sweet soul Love you forever my friend."
His investor Touker Suleyman also said he was "devastated by the sad news".
Touker added: "Drew came to Dragons' Den and won my investment in his candle and fragrance business.
"Young man with drive, passion, business acumen, with plenty of energy.
"He will be missed by his family and us. Rest in peace Drew."
A BBC spokesman also shared: “The Dragons’ Den team are very saddened to hear that Drew has passed away. Our thoughts are with his friends and family at this time.”
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