ROB Rinder surprised Good Morning Britain viewers as he took a savage swipe at David Beckham on today's show.
The guest host gave his pointed opinion on Becks who is claimed to have to have signed a £150million deal to work on the Qatar World Cup.
Rob, 44, was praising footballer Marcus Rashford – who not only scored for his country, but is continuing to take on the government amid the cost of living crisis.
"He's a deserving hero who is championing literacy and free school meals," said Rob.
"It's exactly that aspiration young people should look up to and towards.
"It demonstrates you can be exactly that sort of role model… or you can be a David Beckham and sling it all in the bin. Right in."
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It left Rob's co-host Susanna Reid reeling as she took a deep intake of breath after the shady comment aimed at Becks.
One Good Morning Britain viewer said: "They always go after David Beckham I'm sure he's not only one."
Another insisted: "Good Morning Britain seem to target certain people they don't like and make it personal and abuse their platform."
The decision by FIFA to hold the World Cup in Qatar has been surrounded by controversy – particularly in relation to migrant workers and the LGBTQ+ community.
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But David has insisted he hopes to highlight issues and help progressive change through his lucrative work – and he is expected to return to the country imminently to continue the tournament.
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