GOOD Morning Britain was pulled off air early today as part of a huge ITV schedule shake-up.
The popular show, hosted by Kate Garraway and Ben Shephard,was cut short on Monday for the FIFA Women's World Cup, which continues this week.
Rather than their three hour daily dose of morning news and debate, ITV viewers were greeted with Japan versus Spain.
To make matters worse, ITV's This Morning will be delayed today, while topical show Lorraine has been binned entirely.
This Morning, which usually starts at 10am, will be delayed by 15 minutes to make way for the football.
Although many fans were happy with the change, some expressed their disappointment.
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One wrote: "Not the bloody football again."
A second echoed: "Nobody's interested in football, why cancel GMB?"
This person said: "I sort of missed #gmb don't get me wrong the football was a nice alternative and also slightly more visually appealing per se, but BBC Breakfast presenting is so lifeless and monotone in comparison."
Another added: "I can understand peoples anger at Good Morning Britain being cut short for the Women's World cup."
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England got off to a winning start in the tournament last Friday in a hard fought match against Haiti.
A penalty is all that separated the sides, but England bagged the important three points.
England then went on to beat Denmark in Sydney – and the Lionesses have all but confirmed their place in the knockout stages of the Women's World Cup.
Lauren James' screamer gave the Lionesses the lead against the Danes after just six minutes.
Keira Walsh was stretchered off after going down with a knee injury on 35 minutes.
The Lionesses managed to hang on to secure a 1-0 win despite Denmark hitting the post late on.
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