Can you say, “Netflix effect”?
Nielsen reports the series of the summer Suits finally began to cool off around mid August, but it’s still clocking a significant audience since it launched on Netflix on June 17. During the week of Aug. 14-20, Suits dropped below 3B viewing minutes for the first time since the June 19 interval.
Make no mistake, the series still clocked 2.8B viewing minutes across Netflix and Peacock, blowing every other program out of the water. But one can only imagine this means that viewing for the series will continue to trend down as more people wrap up their time with the happenings at Pearson Hardman (or Darby or Specter).
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In a similar vein, HBO’s strategy to license some of its content to Netflix appears to be working. The sports dramedy Ballers dropped on Tuesday of this measurement period and, in its first week across both services, it accumulated 696M viewing minutes. That boosted it to No. 9 on the overall list and No. 5 among acquired. The series originally debuted on HBO in 2015. At the time, it was pretty successful, averaging a multi-platform audience of 8.8M viewers per episode — making it the network’s most-watched half-hour program in six years. Now, it appears to be finding a new life on Netflix.
The No. 2 spot on the Nielsen Top 10 streaming charts went to Netflix’s original limited series Painkiller, which was up 13% in viewership from the week before with 1.1B minutes viewed. Perhaps unsurprisingly, Bluey is still taking the world by storm. The Disney+ series was the last program to clock over 1B minutes in this interval, marking the sixth consecutive week that it’s done so after releasing 10 new episodes in July.
Netflix also scored big with the debut of Depp v. Heard. The documentary series drew 704M viewing minutes in its first five days of availability.
Two shows that didn’t make the overall list but still appear to be generating buzz were Only Murders in the Building and The Summer I Turned Pretty. Nielsen reports that Only Murders declined about 18% in viewership week over week, generating 590M minutes viewed with the release of Season 3 Episode 3. This makes sense though, considering the first two episodes launched at the same time the week prior. Less new content means less minutes to count toward their weekly total. It still made it to No. 4 among streaming originals.
As for TSITP, it retained its spot at No. 5 among streaming originals for the week even though it dropped 12% in viewership to 403M minutes viewed. Nielsen pointed out that this title has the highest concentration of 12- to 17-year-old viewers of any Top 10 title this interval, which means it’s generating a younger audience than is typical for Prime Video content.
Here is the full Top 10, with streaming service, title, number of episodes (“1″=feature film) and minutes of viewing:
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