ITV has been hit with more than 1,000 complaints after signing controversial politician Nigel Farage for I'm A Celebrity.
Nigel, 59, was seen touching down in Brisbane at the weekend ahead of the new series of I'm a Celebrity.
But now campaign group Best for Britain have called on people to boycott the show, after it was reported that Nigel is being paid a staggering £1.5m for a stint in the jungle.
They insisted that giving a "divisive populist like Farage a nightly primetime platform is not good for our country".
It has launched a new campaign calling on the public to pledge to boycott the show in opposition to its "platforming of far-right figures".
It comes just one week after nine police officers were injured in London by a far-right mob during Palestine Solidarity Campaign march calling for a ceasefire in Gaza.
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The group has claimed that the campaign has prompted more than 1,000 people to send a written complaint to Ant and Dec.
Naomi Smith, CEO of Best for Britain, said: "While the thought of Farage mingling with other creepy-crawlies may seem appropriate, anything that normalises or amplifies his toxic views must be opposed.
“After a weekend that saw police injured at the hands of a far-right mob, and after years of his politics poisoning our society, we want the public to send a clear message to Ant and Dec, ITV and the media at large, that giving a divisive populist like Farage a nightly primetime platform is not good for our country.”
It comes after it was revealed that Nigel is reveiving significantly more than the former highest paid star Noel Edmonds, who was paid £600k in 2018.
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The Daily Mail reports I'm a Celebrity bosses are confident Nigel will be "worth every penny".
Speaking with crowds as he landed Down Under, Nigel confessed he “lapsed on being teetotal” on the plane with a G&T.
Having a swifty or two could have been to calm his nerves, having admitted he’s "terrified of everything in Australia".
He told The Sun: "I can't confirm I am doing it [I'm a Celeb] but I might be.
"I just think there is a big young audience out there that watches the programme which are worth talking to.
"I have been messing about on TikTok for the last few months and you would be surprised a lot of young people out there are interested in what I have got to say."
The Sun revealed Nigel will join the full I'm A Celebrity 2023 line-up in camp this weekend, with politicians, influencers and daytime stars being thrown into the nation's most famous camp.
A TV insider said: “Nigel has been at the top of the wish-list for I’m A Celeb bosses for years.
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“They’ve offered him a huge fee as they know he’ll drive up viewing figures. Ant and Dec will love this signing.
“Nigel’s the ultimate Marmite character after his time on the Brexit frontline and won’t hold back in camp discussions.”
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