KIM Kardashian's latest Skims pop-up shop has officially opened just in time for Valentine's Day – and those who love pink will not be disappointed.

Kim, 42, has been teasing her latest Skims collection for weeks now – and finally, her new shop at Westfield Century City has opened.

The eye-catching store is head-to-toe bubblegum pink and features several shelves and matching countertops packed full of the new collection.

On the wall, customers can peruse an array of silky nightdresses and shapewear which are available in red, pink, and black.

There's also an array of Skims underwear on offer in the same colors and fans of the brand can choose from thongs and briefs as well as heart-print pajamas.

The pop-up store is impossible to miss thanks to the "melted candy hearts" situated outside – and fans arrived in their droves on Wednesday evening to catch a glimpse of Kim.

The mom-of-four arrived at the launch showing off her svelte figure in bright pink Skims attire which consisted of a skimpy bra and matching leggings.

Kim completed her look with a pink oversized hoody, black knee-high boots, and dark sunglasses as she posed inside the colorful store.

The Kardashians star pulled plenty of pouts and made the peace sign as she posed inside for photos and also spent time with fans outside.

Shoppers were treated to pink goody bags, which also shared the heart theme, as well as delicious-looking beignets which were provided by Beignet Box.

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Kim shared a video of herself holding one of the sweet treats on her Instagram Story, but she refused to eat it because it was going to "get all over" her.

The reality TV star was clearly feeling delighted with the success of her clothing brand and shared a lengthy caption alongside a video of the crowds at the mall.

"Having my own @skims pop-up store at the Century City Mall means the world to me in so many ways," she wrote.

"This was the mall my friends and I would beg our parents to go hang out at every weekend growing up.

"That little girl never dreamed I would have my own store here and I couldn't be more proud of my entire @skims team for making my wildest dreams come true," Kim added.

As she spent time outside greeting fans, Kim ended up autographing a couple of people's arms as they told her they were going to get them tattooed.

One of the women even quoted Kim when she admitted: "Listen, you know I'm not the biggest tattoo person, so…"

The lady was heard shouting "Don't put a bumper sticker on a Bentley!" which is an infamous quote that Kim said back in 2009 when she was asked if she had any inkings.

After mingling with fans, Kim headed inside and posed up a storm next to a wall of Skims lingerie and kept her dark sunglasses on as she did what she does best.

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Kim launched Skims back in June 2019 and the company now has 4.8 million followers on Instagram and seems to be going from strength-to-strength.

The pop-up store at Westfield Century City is open until February 12.

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