LOVE Island turns normal people into celebrities overnight – with the potential to rake in a fortune.
The likes of Molly-Mae Hague, Olivia Attwood, and Wes Nelson have all gone on to have major success after taking part in the ITV2 show.
But of the current crop, who stands to make the most? Here we reveal the Instagram rich list as it stands*.
Kady McDermott
The Love Island star is currently on course to be the biggest money maker of the series, with 1.3million Instagram followers.
Kady could earn the most from a sponsored video post on Instagram – after she returned as a bombshell following her first appearance all the way back in season 2 in 2016.
The Stevenage born islander – who was dumped from the villa last night (July 18) – could make around £5,410 for a single post – with her total more than doubling any other contestant.
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Molly Marsh
Molly may be on course to reach the final and win with Zach Noble, but she comes runner-up in terms of possible revenue.
The TikTok influencer was previously dumped from the villa but dramatically reappeared a week later.
She now stands to make over £1,900 for a commercial video on Instagram, according to the research team at Gambling.com.
Ella Thomas
Model Ella comes in third to make the most monetary gain from Instagram after leaving the show – raking in over £1,500 from a single post.
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However, Ella is a huge fan favourite and could jump to the top spot if she wins the series with Tyrique Hyde.
Along with having the third highest earnings for a sponsored video, Ella is the islander whose potential revenue has grown the most since the show began.
The dramatic increase in the popularity of the Glaswegian’s Instagram profile means that she could now demand approximately 1418% more money for any partnered posts than before the series aired.
*These figures are correct at time of writing – the Islanders' popularity changes as the series progresses.
Love Island 2023 Instagram earnings rich list
Here are the top ten earners and how much they could make per sponsored video post
- Kady McDermott – £5410
- Molly Marsh – £1907
- Ella Thomas – £1556
- Tyrique Hyde £1418
- Jess Hardin – £1392
- Leah Taylor – £1312
- Whitney Adebayo – £1259
- Ruchee Gurung – £912
- Mitchel Taylor – £888
- Catherine Agbaje – £867
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