TOMMY Fury has swapped designer labels for discount as he signs up to be the new face of budget supermarket Aldi's new clothing range.
The boxer, 21, unveiled the paid partnership with the German economy supermarket chain in a series of photos of him modelling their new clothing on Instagram.
Tommy is normally head to toe in labels such as Gucci and Louis Vuitton just like his girlfriend Molly-Mae Hague.
But today he told his 3.3million followers: "Not AldiUK pulling through with the fresh garms?!! Dropping Sunday 25th…#AldiSpringSummer2021"
The supermarket is bringing out a limited range of hooded jumpers they call Aldi Mania hoodies and pyjamas.
The garments starting at £12.99 will be available to purchase from this Sunday online.
The grocery giant captioned their Instagram announcement: " Wait a minute. Are we a fashion icon now? Yep. Aldi Mania Hoodies and PJs online Sunday. Tag someone that needs these!"
The strange pairing caused endless mirth among Tommy's fans who couldn't help drawing attention to the Cuthbert and Colin the Caterpillar cake row.
One waggish fan wrote: "Roll on the Cuthbert the caterpillar garmsss."
Another posted: "We don't support cuthbert, (sic) Colin all the way!!!"
A third commented: "What's your stance on Cuthbertgate that's what we all want to know."
Lots of other fans called him "iconic" and said "this is a vibe."
Last week Tommy shared his irritation after being denied a visa to link up with his brother Tyson in Las Vegas.
The Love Island star had planned to jet out to America and train alongside the Gypsy King, who is preparing to fight Anthony Joshua.
However, complications surrounding his flight to Vegas meant he unfortunately could not go.
Tommy, 21, recently moved to 5-0 in his career, with the light-heavyweight set for a summer return.
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