REBEKAH Vardy has landed a fresh blow in her battle with Coleen Rooney – applying to trademark the name 'Wagatha'.
This comes just six months after she registered the term “Wagatha Christie”, which was the phrase first coined in October 2019 after Coleen accused her rival of selling stories about her.
The pair then fought a bitter libel case, which Rebekah lost, but these two trademarks will put a stop on anyone else cashing in on the long-running saga.
Rebekah used her friend Saphia Maxamed’s company London Entertainment Inc Ltd to apply for the trademark with the Intellectual Property Office on 7 September.
The application is under numerous classifications including toiletries, household goods, jewellery, drinks and TV shows.
The 41-year-old – who’s married to Leicester City striker Jamie Vardy – signed up with Saphia’s agency four years ago to launch a licensing programme to expand Rebekah’s brand into fashion and beauty.
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Saphia said at the time: “Rebekah Vardy is a great addition to our very carefully selected roster and this is a great year for her.
“There is barely a week that goes by without Rebekah being featured positively in the press and she is a high profile name with a range of interests that meet the needs of our industry.
“She has a lot of activities planned and will play a major part in several TV programmes across the sport, entertainment and reality genres for leading TV channels, as well as continuing with her high level of press interviews and photoshoots that have already seen her filling the pages of glossy magazines such as Grazia, Fabulous, YOU, Tatler, Radio Times, OK! Magazine and Hello.”
The Sun was first to reveal in April that Rebekah had successfully registered the “Wagatha Christie” trademark.
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It means that if anyone wishes to use the phrase commercially they will have to get her permission – and pay if she allows it.
Pals said Becky wanted to “take back control” over the situation, which left her forced to pay 90 per cent of Coleen’s legal fees and could be up to £1.5million.
A source said: “This trademark is Becky’s two fingers to Coleen and all the misery associated with Wagatha Christie. Becky is shrewd and knew people would try to cash in on the phrase.
“She now owns the UK trademark and would consider expanding it to other territories if she thought it was needed.
“If someone wants to print the logo on a mug, for example, they would be infringing the trademark if they didn’t ask permission.
"Or if someone wanted to use the phrase to promote a documentary or a film, they would have to ask to use it as they would be exploiting the phrase for monetary gain.
“It is a legal grey area in some respects, however, and will be done on a case-by-case basis.”
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