This Morning miss out on NTA gong after Phillip Schofield scandal

This Morning: Holly Willoughby returns

For the first time in nearly two decades, This Morning wasn’t awarded the Best Daytime Show during Tuesday night’s NTAs.

Instead, the award went to The Repair Shop with runners-up Holly Willoughby, Alison Hammond and Dermot O’Leary applauding in the audience.

The popular show has held onto its former title since 1998, although over the past year, it’s come under fire due to Phillip Schofield’s sudden exit and affair admission.

However, This Morning’s loss in the category doesn’t come as a huge surprise, as the latest odds placed them behind Loose Women, who had a 4/5 chance of winning.

Ahead of the annual awards, Alex Apati of Ladbrokes said: “We’d be amazed if This Morning chiefs find themselves on stage at this year’s NTAs… all the signs currently point towards a win for Loose Women.”

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Picking up their award, Jay Blades appeared stunned as he made his co-stars take a photo of them altogether on the stage.

He said: “This is a rarity, us standing on this stage.

“We’re the new kids on the block and I’m glad we won this time.

“I know it won’t be a regular thing but we’ve done it this time so thank you, thank you.”

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Instead, her co-host Alison Hammond made the cut, with the award going to Ant and Dec in the end.

The daytime show has faced a wave of backlash across the year following Schofield’s shocking revelations.

Not long after his exit, a string of former ITV talent came forward and accused the company of having a toxic work culture.

Recently, Holly made her return to the show after an extended summer break.

Although the 42-year-old appeared upbeat and her usual bubbly self, a body language expert revealed the presenter seemed nervous.

Speaking exclusively to, expert Adrianne Carter said: “The hug looks more full on from Holly than Alison – Holly hides herself in Alison – it’s almost as if she’s taking strength from Alison as a steady pair of hands.

“Alison’s body language is more dominant and she does wide gestures, this shows us she’s comfortable and in control.

“Holly’s body language is more subdued and she keeps herself small. (Her shoulders look like they are slightly rolling forward which is a way of unconsciously making ourselves smaller).  

“At five seconds we see Holly bite her bottom lip which is often a sign of discomfort – she’s more nervous than Alison and is showing signs of unease.”

The NTAs will air on Tuesday from 8pm on ITV.

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