T-shirt boss blasts Amazon for selling fake Rebellious Hope tops that do NOT raise cash for Bowel Babe Deborah James’ cancer fund

• Fake Dame Deborah James’ Rebellious Hope t-shirts are being sold on Amazon 
• Adam Frisby whose fashion house sells the T-shirts warned shoppers about it 
• She passed away from bowel cancer after dedicating life to raising awareness

Fake T-shirts have appeared on Amazon claiming that they are the Rebellious Hope tops that Deborah James’ charity uses to raise money for cancer research. 

Adam Frisby, founder of In The Style who sells the garments for £15 to raise money for the late campaigner’s Bowelbabe Fund said he was ‘so sad’ and ‘frustrated’ that people would try and cheat money out of charity. 

Dame Deborah’s raised millions for cancer research, and brought in an extra million from t-shirt sales alone. 

The mother-of-two died on Tuesday aged 40 after being diagnosed with bowel cancer in 2016. 

Mr Frisby – who promised all sale of the £15 tops will go to charity – also took aim at Amazon for promoting the shirts and said the US company should be ‘ashamed of themselves’.

Fake T-shirts have appeared on Amazon claiming that they are raising cash for Deborah James’ cancer fund who passed away of stage four bowel cancer, aged 40

Adam Frisby (pictured with Dame Deborah and his partner Jamie Corbett), founder of In The Style who sells the garments for £15 to raise money for the late campaigner’s Bowelbabe Fund said he was ‘so sad’ and ‘frustrated’ that people would try and cheat money out of charity

He blasted the company over the sales on Amazon and said they should be ‘ashamed of themselves’ 

Dame Debs’ Rebellious Hope t-shirt has embraced by countless celebs, including Kim Murray at Wimbledon and the Countess of Wessex. 

Since then, the collaboration raised more than £1million for cancer research, with You In The Style CEO Adam Frisby writing on Instagram: ‘You are one incredible, strong, beautiful woman Debs and I am so chuffed to have had chance to know you and to have been a part of this incredible achievement with you.’

In May Debirah James was made a dame by the Duke of Cambridge with William praising her for ‘going above and beyond to make a very special memory’. Her two children Hugo, 14, and Eloise, 12, and her husband Sebastien were by her side

He then said on Instagram today to his followers to be aware that Amazon has done ‘paid adverts’ so their T-shirts appear on google search before Deborah’s ones.  

He added: ‘The money doesn’t go to charity. I’m sharing this because I know how important it was too Deborah that she could raise as much as possible for Bowelbabe Fund and In The Style are the official partner of Cancer Research UK. 

‘We have checked and these listings are being paid and promoted by Amazon themselves and not the reseller which makes it worse. They should be truly ashamed of themselves.’ 

In a poignant message to her 1million followers, Dame Deborah’s final message to them was: ‘Find a life worth enjoying; take risks; love deeply; have no regrets; and always, always have rebellious hope. And finally, check your poo – it could just save your life’.

The campaigner’s Bowelbabe fund surged past £6.8million in the hours after it was revealed the mother-of-two had passed away.

She is survived by her two children Hugo, 14, and Eloise, 12, and her husband Sebastien.

An Amazon spokesperson said: ‘Like many, we were saddened to hear of Dame Deborah James’ passing. We’re in the process of removing all products that make any suggestion of a link with Dame Deborah James or the related charities and apologise for any distress caused.”

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