Elon Musk says Twitter cannot become a ‘hellscape’ under his ownership and should be ‘warm and welcoming to all’ after he confirms $44b acquisition – and staff fear he’s about to wield the ax

• Elon Musk confirmed on Thursday that he has bought Twitter ahead of a court-imposed deadline to seal the $44billion takeover
• He sent a tweet to advertisers confirming the deal
• The Tesla CEO shared that there ‘has been much speculation about why I bought Twitter, and what I think about advertising. Most of it is wrong’
• He then went on to write that he wants Twitter to be a ‘digital town square’ 

Elon Musk warned advertisers on Thursday that Twitter cannot become a ‘hellscape’ under his ownership as he confirmed that his $44billion takeover of the company has moved forward.

The Tesla CEO sent a tweet to advertisers Thursday morning, saying that while he wants the social media giant to become a ‘digital town square’ it ‘obviously cannot become a free-for-all hellscape, where anything can be said with no consequences.

‘Our platform must be warm and welcoming to all,’ he wrote, ‘where you can choose your desired experience according to your preferences, just as you can choose, for example, to see movies or play video games ranging from all ages to mature.’ 

‘I also very much believe that advertising, when done right, can delight, entertain and inform you; it can show you a service or product or medical treatment that you never knew existed, but is right for you,’ he continued.

‘For this to be true, it is essential to show Twitter users advertising that is as relevant as possible to their needs,’ the 51-year-old billionaire wrote, adding: ‘Low relevancy ads are spam, but highly relevant ads are actually content!’ 

Elon Musk confirmed on Thursday that he has bought Twitter ahead of a court-imposed deadline to seal his $44billion takeover of the company

Meanwhile, Twitter staff remained on edge Thursday, one day after Elon Musk marched into the social media giant’s San Francisco headquarters.

Some employees took to the social media platform Wednesday night to share their insecurities about their new boss after he walked into the headquarters carrying a porcelain sink. 

He was later pictured speaking with some employees, reportedly denying rumors that he is culling three quarters of the staff.

But that did little to assuage the more than 7,500 employed by the social media giant.

As one Twitter employee wrote in an anonymous essay for Business Insider, those who remain at the company are worried about the Tesla CEO’s volatility.

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