Watch as Prime fans fight to get their hands on bottles of the energy drink in Sainsbury’s after huge queues formed outside supermarket when it went on sale
- Fans of energy drink created by YouTubers fought each other over new flavour
- KSI and Logan Paul’s Prime drink caused carnage at a Sainsbury’s in Liverpool
This is the moment fans of an energy drink made by YouTube stars fought each other at a supermarket to get their hands on bottles of a new flavour.
Prime energy drink, which was created by YouTubers KSI and Logan Paul, had released a new orange and mango flavour that got fans excited.
A large group of customers queued outside a Sainsbury’s in Liverpool ahead of its opening hours following an announcement that the store would begin selling the hugely popular drink from Tuesday.
As the entrance opened for the first time, scenes soon descended into carnage as impatient shoppers, including both adults and children, climbed over each other in a desperate bid to reach the bottles.
Furious staff, who had moments earlier warned of a three-bottle limit per person, could be heard urging the customers to ‘stop f***ing pushing’.
Fighting broke out at a Sainsbury’s in Liverpool as avid fans of energy drink Prime tried to get their hands on a limited edition flavour
Boxes of orange and mango Prime were stacked high at the store (left). Adults and children were pushing and shoving as they tried to reach the display (right)
As well as the new Orange And Mango, the drinks come in a range of flavours including Tropical Punch, Grape, Lemon Lime, Ice Pop and Blue Raspberry
Another individual could be heard saying, ‘guys, it’s just a drink’.
Children were seen in the crush as staff members tried to prevent the fighting.
Prime fans lined outside Sainsbury’s stores across the UK yesterday as customers tried to get hold of the new limited edition orange and mango flavour.
Shoppers took to social media to share pictures of their successful supermarket trips, with many also advising of how much stock was left in their local stores.
Yet some were left dejected this morning after some Sainsbury’s stores were said to be hit by ‘supply issues’, resulting in empty Prime displays.
Created by YouTube stars KSI and Logan Paul, who have a combined social media following of 140 million, scenes of pandemonium broke out at supermarket stores when the hydration drink arrived in the UK in June last year.
Shoppers pictured outside a Sainsbury’s store in Melton Road, Leicester, queuing for Prime this morning
Shoppers were also pictured outside a Sainsbury’s store in Stratford Road, Birmingham, but left empty handed
So what is actually in the viral Prime drink?
The drink launched by influencer boxers Logan Paul and KSI has been marketed as a healthy alternative to many energy drinks.
The vast majority of each 500ml bottle is filtered water, mixed with 10 per cent coconut water.
The latter is good source of minerals like potassium, magnesium, calcium and sodium important components of in heart, skeletal and muscle health.
Branding around Prime boasts it contains no added sugar and zero caffeine. Therefore it isn’t really an energy drink.
Cans of energy drinks, and in particular their consumption by young people, have been controversial as some can contain more than 80g of sugar and have as much caffeine as three cups of coffee.
In comparison, prime only has 2g of sugar per bottle, about 7 per cent of an adult’s recommended intake. It instead gets its sweetness from a substances Sucralose and Acesulfame K.
These are both artificial sweeteners, a family of low-calorie chemicals used instead of sugar.
While there have been some health concerns about these substances, health authorities say they are safe.
However, some studies have suggested sweeteners can stimulate appetite or alter the gut microbiome and therefore increase the risk of weight gain and obesity.
Demand for the drinks outpaced supply as youngsters tried to emulate their social media heroes.
And there were similar scenes this morning as the new flavour hit the shelves for the first time.
Footage showed scores of shoppers gathering outside stores before they had even opened as part of the rush to buy the new stock.
But Sainsbury’s only began selling Prime from Tuesday, finally following the likes of Asda, Aldi and Costco.
It was confirmed this month they will sell five 500ml flavours, including a limited edition Mango and Orange variety for £2.50.
The others are Lemon Lime, Blue Raspberry, Tropical Punch and Ice Pop and will cost £2.
A Sainsbury’s spokesperson said: ‘We know our customers actively seek the latest in product innovation.
‘We are excited to be launching the following Prime Hydration products in store from Tuesday 21 February: Lemon Lime, Blue Raspberry, Tropical Punch, Ice Pop, KSI Limited Edition orange and Mango.’
But some stores are not expected to receive their first batch until Thursday, leaving some fans disappointed on Tuesday.
KSI and Paul have marked their collaboration venture as a healthy alternative to many energy drinks.
As well as the new orange and mango, the drinks come in a range of flavours including Tropical Punch, Grape, Lemon Lime, Ice Pop and Blue Raspberry.
The vast majority of each 500ml bottle is filtered water, mixed with 10 per cent coconut water.
The latter is good source of minerals like potassium, magnesium, calcium and sodium important components of in heart, skeletal and muscle health.
Cans of traditional energy drinks can contain more than 80g of sugar and have as much caffeine as three cups of coffee.
Prime was created by YouTube stars KSI and Logan Paul, who have a combined social media following of 140 million
Demand for the drinks has again outpaced supply as youngsters try to emulate their social media heroes
Shoppers were left disappointed after ‘supply issues’ caused some Sainsbury’s stores to have no stock
A Sainsbury’s store in Stratford Road, Birmingham, where shoppers have queued up this morning
READ MORE: Prime fans queue overnight outside Sainsbury’s as it stocks viral energy drink for the first time but some leave empty-handed after supermarket was hit with ‘supply issues’
In comparison, Prime only has 2g of sugar per bottle, about 7 per cent of an adult’s recommended intake. It instead gets its sweetness from a substances Sucralose and Acesulfame K.
Prime also contains 113 per cent of the daily recommended intake of Vitamin A, 125 per cent of Vitamin E, 243 per cent of Vitamin B6 and 192 per cent of Vitamin B12.
Dietitians remain skeptical of the nutritional benefits of the drink, however.
Such is demand for the drink, stories regularly emerged of young people travelling hundreds of miles to get their hands on Prime.
When Aldi started selling Prime last December, limiting bottles to one per person, customers queued at dawn and were pictured jumping over shelves in the frenzy to get their hands on it.
Wakefield Wines, an off-licence in Wakefield, West Yorkshire, went viral after reportedly selling bottles for £100 each, while a 12-pack was advertised for £50,000 on auction site eBay, together fuelling the demand further.
But the craze acquired a sinister edge when a 17-year-old in Kent was arrested for stealing a case, and reports emerged of children being bullied into handing over their drinks.
One ten-year-old was also reportedly punched in the face when he refused to give his drink to a group of teenagers in the park.
KSI and Paul showcased the drink to their followers via a series of goofy videos.
And when the drink launched in the UK, they visited Asda’s Watford store in a Prime-wrapped double-decker bus, drawing huge crowds.
Sainsbury’s has been contacted for comment.
Who are Logan Paul and KSI?
Logan Paul is a YouTuber, actor and social media personality who first found fame on the former video-sharing platform Vine before becoming one of the most viewed personalities on YouTube.
He created a new YouTube channel in August 2015, ‘Logan Paul Vlogs’, which now boasts over 23 million subscribers and over 5.8 billion views, making it one of the most viewed YouTube channels ever.
Logan faced backlash at the end of 2017 and early 2018 after he posted a video to his YouTube channel showing a man who had committed suicide by hanging himself.
Logan filmed the video in Aokigahara, also known as the ‘suicide forest’, which can be found at the base of Mount Fuji in Japan.
Logan turned his hand to amateur boxing.
British YouTube and rapper KSI challenged Logan to a boxing match, which ended up seeing Logan Paul and his brother Jake Paul fight KSI and his brother Deji in two white-collar boxing matches.
Logan Paul was then eligible to fight in professional boxing matches, and his first proper bout was once again against KSI.
KSI, whose real name is Olajide William Olatunji, reportedly earns £2.9 million ($4.5m) a year from his work on YouTube.
Hs pay will fluctuate as he is paid based on his activity, sponsorship and advertising revenue, rather than a salary from the video-hosting website.
Forbes listed KSI at No 5 in their ‘World’s Highest-Paid YouTube Stars’ list in 2015, but has since been overtaken by the Paul brothers, Logan and Jake, since then.
And the British YouTuber isn’t shy about flaunting his wealth.
In 2016, the 26-year-old moved into a £4.5m mansion with three of his close friends, who were all part of a group of YouTubers dubbed as ‘The Sidemen’.
The luxury estate boasted six en-suite bedrooms, cinema, gym, large indoor swimming pool and sauna.
The group also had 24-hour security to guard the property. They all moved out of the house earlier this year.
‘JJ’ as he is known to close friends, also shelled out £388,000 ($500,000) on a one-of-a-kind, diamond encrusted necklace, which was modelled on the Dragon Ball Z character ‘Beerus’.
KSI also brought to light how much money YouTubers could actually make, if successful, after he splashed out on a Lamborghini Aventador back in 2014.
Source: dmarge.com
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