THE world’s biggest arcade game launched in the centre of London yesterday evening.
A giant playable pinball game, called ‘Pinballer’, was projected onto the Truman Brewery in Spitalfields and passers-by had the opportunity to play.
The game measured a huge 225 square metres on the side of the building and was projected for three hours between 7-10pm.
It was created by KFC to launch its new Rewards Arcade app game, Pinballer, which gives users the opportunity to instantly win one of 12 prizes from Boneless Fillets to Zinger Burgers.
The creation comes after research revealed the best arcade games of all time are the Pinball machine, Pac Man and Space Invaders.
A poll of 2,000 adults who have been to an arcade found coin pushers, air hockey and toy grabbers also made the top 10.
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Super Mario took seventh place in the poll, followed by Donkey Kong and the car racing machine.
It emerged 21 per cent admitted to spending most of their childhood playing arcade games, but don’t regret it.
While 43 per cent would recommend arcade games to younger generations and 19 per cent have children who play the same arcade games they used to as a child.
A third (34 per cent) have won a prize from playing an arcade game, with a toy (69 per cent), tokens and coins (57 per cent) and money (52 per cent) coming out on top.
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As a result, 84 per cent get a buzz from winning a prize on an arcade game.
The 80s was voted the best decade for arcade games (29 per cent), with the 70s and 90s coming joint second (14 per cent).
The study also saw 67 per cent claim arcade games hold a special place in gaming culture, while 32 per cent said it gives them fond, nostalgic memories from their childhood.
Of those who took part in the study, via OnePoll.com, 26 per cent said they would have a pinball machine in their house if they could.
BEST ARCADE GAMES OF ALL TIME
1. Pinball machine
2. Pac Man
3. Space Invaders
4. Coin Pushers
5. Air hockey
6. Toy grabbers
7. Super Mario
8. Donkey Kong
9. Car racing machine
10. Dance mat
Aislinn Campbell from KFC UK & Ireland said: “As we look back, it's clear that arcade games aren’t just entertainment, they’re timeless and hold real nostalgia for some people.
“We wanted to create a modern rewards platform that reflects just that, while providing our fans with instant wins – an expression of what a rewards proposition should be.”
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