Dunkin’ recently debuted a new commercial starring Ice Spice and Ben Affleck.

The new Dunkin’ Ice Spice Munchkins Drink ad premiered Tuesday during the 2023 MTV Video Music Awards.

The commercial – concepted and brought to life by Affleck and the advertising division of production company Artists Equity – delivers an amusing take on the two powerhouses brainstorming the next big thing for Dunkin’ in his office.

Ice Spice’s massive fanbase served as the muse, leading to the introduction of the Ice Spice Munchkins Drink. Artists Equity served as the brand’s agency, production, and post-production company for the commercial.

This campaign also marks the first work for Artists Equity and Dunkin’ since formalizing their partnership following the success of their Super Bowl work.

“I’ve always been a Dunkin’ girl!” said Ice Spice. “Collaborating with Dunkin’ and Ben Affleck on this spot was a dream. The drink has a fun twist, a little something in the name for my fans, too. I can’t wait for everyone to try it.”

For the first time, Dunkin’ has artfully combined two of its cherished delights into an irresistible seasonal drink. The drink blends its smooth, creamy Frozen Coffee with Pumpkin Munchkins Donut Hole Treats, topped with whipped cream and caramel drizzle.

The Ice Spice Munchkins Drink is now available nationwide at Dunkin’ restaurants.

(Photo: Dunkin’)

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