COCO & Eve have launched their new Bond Building Pre-Shampoo Treatment and it looks incredible.

With a 20,497 strong waitlist ahead of launch it's destined to be huge and here's why you need it in your life.

• Coco & Eve Bond Building Pre-Shampoo Treatment, £23 – buy here

Available from cocoandeve.com, the new Bond Building Pre-Shampoo Treatment is a sure fire hit.

It's £23 for a 125ml bottle and you may as well add an extra bottle now, as you're sure to be hooked.

Described as "saviour of coloured and chemically treated hair, our 3D bond-building microemulsion takes bond repair to the next level for a dramatic reduction in damage", it's an alternative to hair hero Olaplex.

If your hair is looking less than lively, or has been coloured or chemically treated, then advanced repair is what you need.

Coco & Eve's Bond-Building Pre-Shampoo Treatment takes bond repair to the next level, and combinesan "advanced bond-building polymer with strengthening and lipid-replenishing avocado and coconut oils works from within to holistically repair weak, dry, damaged hair".

The formula works to rebuild bonds; broken disulphide, ionic and hydrogen bonds, and protect existing ones for stronger, healthier, hair.

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It repairs, revives and reverses damaged on these bonds with continual use.

If that wasn't enough it also smoothes and conditions without leaving build up, thanks to hardworking pomegranate and apricot oils which prevent moisture loss and further damage whilst keeping your hair soft and shiny.

In trials it was clinically proven to reduce hair breakage by 85%, with 90% finding an increase in hair strength, and 95% finding their hair looked healthier.

And news has spread fast, with a huge 20,497 strong waitlist ahead of it's launch – so we wouldn't hang about if you want to snap a bottle.

The Coco & Eve Bond Building Pre-Shampoo Treatment should be used weekly, or as often as needed; before shampooing dampen your hair, apply 2-3 pumps of product for full coverage, wait ten minutes and then rinse and proceed to shampooing.

Want to try it out for yourself? It's available to buy here from cocoandeve.com. and will cost you £23.

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