Diane von Furstenberg has big plans for International Women’s Day!

The fashion designer teamed up with Amazon to launch a capsule collection for International Women’s Day 2020 dubbed “Women InCharge.” She also debuted an exclusive Amazon store that showcases popular products from female small business owners and authors.

Diane von Furstenberg’s International Women’s Day Collection on Amazon:

  • Women InCharge T-Shirt, $48
  • Women InCharge Necklace, $48
  • Women InCharge Tote, $55

 “International Women’s Day means a lot to me,” von Furstenberg said on Amazon Live. “I want every woman to be in charge.” To honor that idea, she created three staples — a tote, a t-shirt, and a necklace — that all feature “InCharge” in her handwriting.

von Furstenberg’s empowering and fashion-forward designs are surprisingly affordable, starting at just $48, while other curated pieces from the InCharge store are going for as little as $8, making it a great place to stock up on essentials and find unique gifts. 

Shoppers can discover cute clothes, home goods, beauty products, food items, and kitchen staples, plus tons of fun ideas for kids in the storefront. You’ll likely recognize brands like Nutpods, Three Wishes cereal, and even a few that were featured on Shark Tank.

“I am thrilled to work with Amazon to highlight women-led businesses and share their stories with millions of Amazon customers in celebration of International Women’s Day,” von Furstenberg said in a statement. “As part of this first-of-its kind initiative, I’m also excited to launch an exclusive collection of #InCharge merchandise available to Amazon customers during Women’s History Month.”

Shop InCharge Picks From Female Business Owners:

  • Three Wishes Honey Grain-Free Cereal, $7.99
  • PiperWai Natural Activated Charcoal Deodorant, $11.99 (orig. $14)
  • Obia Naturals Babassu Deep Conditioner, $14.20
  • Just Date Organic Paleo Syrup, $14.99 
  • Nutpods Oat Coffee Vanilla Creamer Four-Pack, $14.95
  • Cora Organic Cotton Tampons, $15.99
  • Bee’s Wrap Set of Three Reusable Food Wraps, $18
  • KarmaLit Favorite Hoodie Soy Candle, $20
  • Final Straw Collapsible Stainless Steel Straw and Keychain Case, $24.95
  • N:Philanthropy Women’s Joggers, $42.78
  • LuminAid PackLite Two-in-One Phone Charger Lanterns, $49.95

Browse the curated storefront on Amazon, or shop von Furstenberg’s InCharge pieces right here. They’re just the thing to wear during Women’s History Month — and beyond!

Buy It! Women InCharge T-Shirt, $48; amazon.com

Buy It! Women InCharge Necklace, $48; amazon.com

Buy It! Women InCharge Tote, $55; amazon.com

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