THE edges on Ritz Crackers actually serve a purpose – and it's not to look fancy.
The company has finally revealed the reason for those scalloped edges and people are taking notice.
After posting a TikTok explaining its interesting design, fans of the cracker brand were left both shocked and surprised.
The brand's account uploaded a video last year where it claimed that the edges of the cracker could be used to actually cut pieces of cheese.
And its been picked up recently again by a Ritz fan on TikTok under the handle @kenshawn.caraballo – who said he was "today years old" when he discovered what the ridges are for.
In Ritz' video, it showed off the design up close revealing: "What people think the edges on RITZ Crackers are for: wow, so pretty, aesthetic, beautiful scallops.
"What they're actually for…"
The video proceeded to show off how the edges of the cracker could be used to cut a slice of cheese into smaller pieces so it fits perfectly on top of the cracker.
In the video, the brand's model then rolled the cracker a couple of times over the cheese before showing how it had split in half.
Once cut, the model showed fans how to make the perfect Ritz cracker sandwich.
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However, the brand's video was met with mixed reviews as some were in shock, while others refused to believe the hack.
One person wrote: "Ritz, you are making me question my entire existence."
A second one commented: "Huh, speechless."
And a third said: "This hurts me."
But the skeptics were also leaving comments as one person wrote: "It won't work, they break too easy."
Ritz commented back personally and wrote: "But it does."
A second one called out the brand and said: "That's not what they're for. You just made that up."
And a third commented: "No, they aren't and this is the hill I will die on."
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