You don’t have to go to university to be successful in life.

Makeup mogul Jamie Genevieve went from working in a department store to running her own online empire. Now, she's worth an eye-watering £6.5million.

The 30-year-old makeup artist, from Glasgow, was working at the cosmetics counter at her local Debenhams when she started posting on social media. She filmed her beauty techniques and began posting them on YouTube eight years ago.

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It didn't take long for the shrewd Scot to start building up a following – and now she boasts more than three million followers across YouTube, Instagram, TikTok and Twitter.

To harness this influence, she set up her own business from her own kitchen in 2019. She has her own successful beauty brand called Vieve, which opuses on cruelty-free products.

Jamie, who is married to Jack McCann and became mum to baby Romy back in May, has become a self-made millionaire. She even earned a place on Forbes magazine's 30 under 30 list last year.

The last recorded accounts for Jamie Genevieve Limited, which represents her online empire, reveal she has assets of more than £920,000. Around £175,000 of this is owed to creditors, meaning she has shareholder funds of £744,565.

Meanwhile, makeup business Vieve Ltd is also performing very well. Over the course of a year, reserves in the company have risen from £1.2million last year to £5.7million.

Jamie has recorded various videos about her ventures and also appeared on Grace Beverley's podcast – Working Hard, Hardly Working.

Previously, she said: “If you really, really want it, and you work really, really hard – you'll get it. I really believe that.

"I think that circumstances obviously come into play but if it's something that you love and you're willing to work really, really hard at it there is no reason that you can't have it.

“I think when I was growing up I was constantly told by my parents that I could do anything that I wanted. And that didn't mean, you know, be president.

“It meant I could do anything that I wanted. There was nothing that wasn't good enough, it really was about me and who I am and what I want.

“So you know, never did I feel like I was letting anyone down by not going to university or, you know, by being like a makeup artist.

“There's I'm sure a handful of people that would be disappointed that their daughter had chosen to be a makeup artist…

“I really, really wanted to have my own brand for like almost 10 years before I actually did it and it definitely wasn't handed to me. I had to work really hard for that to happen.

“There are things that helped me along the way, namely you all [viewers], but you know it was not in my path at all. I had to kind of make it for myself. I had to make that path for myself."

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