Amazon is shutting down its Alexa service

Alexa is being shut down.

No, not the ubiquitous voice assistant we’ve all grown used to shouting at, the other Alexa.

You know, the one that’s an internet tracking service monitoring traffic as users navigate around websites. That Alexa.

‘After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire on May 1, 2022,’ Amazon announced. 

‘Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more.’

Alexa Internet is a subscription service that has served as a useful way to rank the world’s most popular websites.

But for whatever reason, its time has come.

Also, why it shares the same name as the voice assistant from the Echo speakers is unclear.

Amazon has said in the past it chose the word Alexa because the ‘x’ sound is easier for machines to recognise.

It’s also thought that both Alexa Internet and Alexa from the Echo speakers were named partly in reference to the ancient Library of Alexandria.

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