Over three-quarters of Brits (77%) claim their most treasured Christmas memories – are stored in their smartphones, according to research.
A study of 2,000 smartphone users found that 75% feel the devices, as well as social media, have helped them to capture more precious moments over the festive season.
And the typical Brit will take as many as 69 photos and videos during the Christmas period – posting more than a third of these on social media.
The top memories most likely to be shared online include snow, winter walks, and their Christmas dinner – while decorating the Christmas tree, and piles of wrapped gifts, are also commonly captured.
It also emerged that social media feeds begin to flood with festive content as early as November 9 – although 36% feel December 1 is the prime time for festive posts to begin.
The research, commissioned by mobile network provider, giffgaff, also found Sunderland locals are the most prolific users when it comes to taking, posting, and sharing images over Christmas.
The northern city was followed by Coventry, Liverpool, Brighton and Hove, Bournemouth, and Poole. Meanwhile, those in Leicester, Middlesbrough, Southampton, and Portsmouth were the least active on their phones over Christmas.
Facebook was the top app for uploading images (53%), followed by Instagram stories (42%) – while 28% prefer to do an Instagram grid post.
And it emerged that 62% of those in Manchester believe people start celebrating Christmas too early, while 30% of those in Leeds think the opposite.
The research, carried out via OnePoll, also found over half (52%) are of the opinion that there’s “no such thing as too much” when it comes to Christmas posts.
Ash Schofield, CEO of giffgaff, which commissioned the research to mark its offer of 500GB of data for the first six months of its £20 contract, said: “The festive period is a time for connecting with friends and loved ones.
“The research shows us that smartphones play an important part in people’s lives, especially when it comes to cherishing those key festive memories for years to come.
“Whether that’s being together in person, connecting over the phone, or sharing special moments on social media, no-one should have to worry about being cut off.”
TOP THINGS ADULTS LIKE TO POST ON SOCIAL MEDIA DURING THE FESTIVE PERIOD:
- Their Christmas tree
- Their Christmas dinner
- Snow
- A winter walk
- Christmas markets
- A night out with mates
- Family decorating the tree
- Children opening presents
- Wrapped gifts
- Children in festive outfits
- Fairy light displays
- A drink in the pub
TOP 20 UK CITIES THAT ARE MOST ACTIVE ON THEIR PHONES OVER THE FESTIVE PERIOD:
- Sunderland
- Coventry
- Liverpool
- Brighton and Hove
- Bournemouth/Poole
- Birmingham
- Belfast
- Stoke-on-Trent
- Leeds
- Manchester
- Reading
- Cardiff
- London
- Newcastle
- Sheffield
- Edinburgh
- Glasgow
- Southampton/Portsmouth
- Middlesbrough
- Leicester
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