THIS Morning viewers groaned in despair today as the show began its countdown to Christmas – and even put a tree up.

Hosts Rylan Clark and Josie Gibson were in no mood to dwell on Halloween hours after spooky season finished for another year.

Instead, they opened today's show by playing Mariah Carey's All I Want For Christmas and shared their delight at the upcoming festive period.

Consumer editor Alice Beer was also in the studio to talk through this year's top Christmas toys.

Fans of the show were more Scrooge-like, though.

One fumed on X: "Is this the time when they shove Xmas down your throat & by the time the big day comes you're totally cheesed off with it all!!"

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Another moaned: "Oh sod off with Mariah Carey!!!"

One particularly angry person raged: "F*ck off @ITV and @thismorning inflicting this Xmas sh*t on us this early."

A fourth said: "Noooooooo #ThisMorning #TheCWord."

The programme isn't the only one in the Christmas mood early this year.

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Many retailers are already promoting their big budget Christmas ads, while Queen of Christmas Mariah marked her annual assault on the charts with a hilarious Instagram video.

In it, she is seen wearing her iconic Mrs Clause mini dress while frozen inside a block of ice.

Creepy Halloween creatures try and chisel her out of it before Mariah's ear-piercing warble cracks the ice and unleashes her perennial Xmas hit on the world.

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