Sam Thompson may have been crowned the winner of I'm A Celebrity… Get Me Out Of Here, but his best mate Pete Wicks is cashing in on his success – without even stepping foot in the jungle.

Even though fewer people watched this season, it seems that Sam has gained a lot of new fans. And Pete, who starred in The Only Way Is Essex, is also enjoying some benefits. The pair have been best friends since they appeared on Celebs Go Dating together in 2019 and run a podcast called Staying Relevant. They often share funny videos of their pranks online.

Sam Thompson and Pete Wicks are set to tour the UK in 2024, and tickets for their Staying Relevant tour have already sold out, reports the Daily Mirror. This comes after Sam's appearance on I'm A Celeb, which has also boosted Pete's income as fans are eager to see the pair perform live.

Sam is expected to earn a lot more after his jungle victory, with some reports suggesting he could make over £2 million per social media post from certain brands. He's also tipped to move into presenting roles, with some predicting he could become a new host on This Morning. Because of their close friendship, Pete could also benefit from big endorsement deals.

Even though Pete wasn't a contestant on I'm A Celeb, he has still benefited from it as if he was part of the 2023 cast. He flew to Australia to greet Sam after his win, and while waiting for Sam, he stayed in the same luxury hotel as the other contestants' friends and family. Among those at the hotel was ex-EastEnders actress Danielle Harold, who Pete has grown very close to.

Body language expert Judi James analysed pictures of the pair, saying: "Walking together they look engaged in a positive convo and despite the fact she has her drink held up in a partial barrier, Danielle's smile is sending approval vibes. The shot of them standing together looks a lot more convincing in terms of possible mutual attraction though. Their proximity looks telling and their heads look close enough for a kiss."

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