LOVE Island winner Ekin-Su has sparked feud rumours after failing to follow fellow Islander Adam Collard on social media.

Adam was a late bombshell on the show and quickly struck up a passionate romance with Paige Thorne.

The Geordie hunk previously starred on the 2018 series earning himself a reputation as a lothario after coupling with four girls.

This time round he was very much a one woman man, however, his arrival acted as a catalyst for the exit of Jacques O'Neill, who was previously partnered with Paige.

Unsurprisingly it appears Adam and Jacques aren't following each other either, despite both being adamant they had no issue with each other upon the rugby player's exit.

Fans of the show were left baffled a couple of weeks ago while watching a game of snog, marry, pie on the show.

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Adam stuck a pie in Ekin-Su's face in a shock move that had viewers questioning whether or not they were locked in a not-so-secret feud.

Adam told Ekin-Su in front of the islanders: “I've decided to pie Ekin-Su because with all the flirting that keeps on getting played down to the girls, and played down with Davide, I think once people look they might see something else.”

The cameras panned around showing Indiyah's jaw dropping and Luca gasping after watching Adam take a swipe at the Turkish actress.

One fan said: "Adam was really nasty with his pie to Ekin-Su just because she didn't want you mate"

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"What was the reason Adam pie Ekin?" another said.

A third typed: "Adam wants to jump on the Ekin Su hate train like he didn’t have charities complaining about his own behaviour before. #LoveIsland"

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