M&S’ Christmas food advert
Marks and Spencer has got Hollywood actor Ryan Reynolds on board for its festive food advert for 2023.
Following the winning formula of last year’s festive Fairy exploration, the Fairy is back and is voiced by comedian Dawn French who is joined by two new sidekicks.
Hollywood actors and Wrexham football club co-chairmen, Rob McElhenney and Ryan have teamed up with Dawn for the ad.
They are voicing The Mittens, aptly named Left and Right in the six-part ad series.
The campaign follows the Fairy who is determined to cheer up The Mittens after they were separated from their owner Lilly and lost in the thick snow.
Ryan said: “Our partnership with M&S Food is important to Rob and I, due to its established history with Wrexham and its commitment to supporting the local community.
“The connection we have to the club and its supporters is something we’re deeply proud of.”
Sharry Cramond, of Marks and Spencer, said: “This year’s Christmas advertising campaign is possibly my favourite to date.
“Not only does it build on the unrivalled success of last year, it also introduces a sprinkle of Hollywood glamour with the addition of both Rob and Ryan.”
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She added: “The warming tale is sure to tug on the heartstrings of the nation, whilst putting M&S Food at the heart – something we know our customers love.
“I mean, who doesn’t get the Christmas feels when they see M&S Food in all its glory on the big screen?”
Dawn shared: “I’m so excited to be returning to my role as the Fairy this Christmas, and what a treat to bring to life some new friends, the lovable lost mittens!”
The advert was released days after Marks and Spencer dropped its home and clothing Christmas ad which features an array of British talent such as Hannah Waddingham, Zawe Ashton, Sophie Ellis-Bextor and Tan France.
Brands like John Lewis are yet to release their 2023 Christmas adverts.
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