ANNA Williamson says pop star Sinitta has been in love with Simon Cowell for decades and their friendship has destroyed her confidence.
Anna, 41, is back helping famous faces find love on Celebs Go Dating including for the 1980s chart topper.
Expert Anna confessed Sinitta – real name Sinitta Malone – was one of her most challenging cases to date because she's still in love with her hugely influential pal Simon.
The music mogul achieved his first money-making hit in 1986 with the song So Macho by Sinitta and it catapulted them both to stardom.
They formed a strong bond and their on-off romance made headlines over the years, but more recently the magnetic star has enjoyed stints on Simon's shows including The X Factor.
Admitting there was "a lot to unpack" when it came to Sinitta's history, Anna told The Sun: "Oh gosh, where do we even start with Sinitta?
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"We have someone here who has had her entire love life really and relationship blueprint shaped from meeting Simon Cowell.
"He was her first love when she was in her late teens, and it's a lot to carry. All that's ever spoken about is the latest dramas between Simon and Sinitta, and that kind of thing.
"Her self-esteem is definitely in question and has been in question so we've been really trying to work with her to own herself independently of who she's been linked to.
"And actually, what's really interesting is that a lot of these gentlemen's success has actually been linked to her initiating that success …
"I don't want to see Sinitta as the sidekick anymore.."
Sinitta divorced husband Andy Willner in 2009 after seven years together.
The couple have two adopted children, Magdelena, and Zac.
Having been single for years Simon finally met and fell in love in 2013 with New York socialite Lauren Silverman.
The couple subsequently had a child, Eric, together.
According to Anna, their momentous love marked a painful turning point for Sinitta.
"He has always inferred that one day you will have the privilege of being with me," Anna claimed.
"And then Sinitta said, and I really respect it, but it must be very difficult, but the moment that he met Lauren and they had Eric, that's the moment it stopped.
"I sort of feel like a bit of a fierce advocate for her now because I've seen those headlines for decades. We've all had a little snicker, let's be honest. Not knowing her, we've had a little snicker, 'oh God, Sinitta's rocked up again' because Simon suddenly goes, turn up on my show.
"I don't want that anymore for her because she’s had 40 years of that, that's a lot of change to have to get your head around."
Sinitta's other relationships include a two year romance with Hollywood heartthrob Brad Pitt but Anna said she is ready to move on from shattered romances.
"She was quite open with us, she said she has remained in love with Simon since being that 18 year old girl…
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"She doesn't want to be known for being Brad Pitt and Simon Cowell's ex," Anna said.
This year's Celebs Go Dating series also sees Anna and dating expert Paul Carrick Brunson working with Hollyoaks heart-throb Gary Lucy and Love Island winner Liam Reardon in their bids to find lasting love.
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