An Apple watch has saved a bloke's life after he he was involved in a horrifying freak motoring accident.

Blake Jackson was driving down a road in an Adelaide beachside suburb when two truck tyres came loose and hit his car head-on.

With little time to react, Blake's car took the impact head-on, causing the airbags to deploy and a large amount of damage to the car, and his phone smashed.

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Moments later, Blake said, his Apple Watch was vibrating and told him "you've been in a high-impact crash".

He said the watch asked him on-screen to confirm, which he did and from there "it automatically dialled triple-zero and notified all my emergency contacts in my phone".

The incident occurred on Tuesday night after Blake had been out with some mates, when he saw two large truck tyres appeared in the headlights of his car, still attached to the hub and rolling freely on the road right in front of him.

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Speaking to 9News about what he thought when he saw the loose tyres he said: "That's gonna suck for wherever that lands".

"And then I'm like, oh, it's actually right in front of me now and nowhere to go.

"Nothing. Nothing I could do and just smash, bang into it.

"I just held on and hoped for the best."

Launched just last month, Apple's new Crash Detection feature is available on its latest iPhone 14 models and on the Apple Watch Series 8, Ultra and SE.

It works by using sensors to determine if the device has been involved in an accident, with Apple testing a range of crash scenarios including rear, side and front impacts and roll-over events.

In Jackson's case, he owns an iPhone 14 Pro – one of the new devices with Crash Detection – and while the phone detected the crash, his older Apple Watch Series 6 notified him on his wrist because he got out of the car without his phone.

The iPhone's Health app allows owners to add emergency contacts, including phone numbers of family or friends, who will be alerted in these situations.

Jackson's mate Ash and sister, Jacinta, both received messages informing them of the collision on the night of the crash.

Jacinta, who lives just minutes away, arrived on the scene without him needing to talk to her about the crash location.

Having experienced the intervention of technology in a potentially life-threatening situation, Jackson believes everyone should ensure they have emergency contacts listed in their phones.

"There's the Health ID, which has all your blood type and stuff in there, plus your friends and family contact details," he said.

"I've just got an Apple Watch, and it connected me straight away.

"I probably hadn't gathered my thoughts enough to think about ringing triple-zero so it did the work for me."

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