A mum has finally managed to kick her 20-can-a-day Irn-Bru addiction after 25 years because she was hypnotised.
Carole Lamond, 57, was spending £3,000 every year on the Scottish fizzy drink.
The HR manager first became hooked as a young girl in Glasgow, before moving to London but later returning to Scotland and picking up the habit.
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Carole's addiction spiralled during lockdown when she was working from home, soon finding herself guzzling 20 cans every day.
"During lockdown it just seemed to get out of control. I was cracking a can at 8am in the morning, drinking them all day and having one before bed," she said.
During the two years of lockdown she drank around 15,000 Irn-Bru cans, splashing out £60 a week on 24 packs.
Things got so bad that Carole was hiding the drinks from husband William, 52, so he didn't find out about her dependency.
Carole said: "We could have bought several family holidays for the money I was spending. My recycling bin was overflowing each week with cans of Irn-Bru.
"I would even take secret trips to the dump to dispose of the empty cans. I was like a drug addict trying to conceal my problem. I was literally chain drinking it.
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"I tried to cut down and even went cold turkey but began suffering from crippling headaches. I was displaying all the symptoms of an addict.
"I was hiding cans from my husband in the garage, the car and cupboards I knew he wouldn't go into. I'd drink one and replace it so it looked like I hadn't drank it.
"It had to be cans rather than bottles, it was everything from the sound of the can cracking opening to the feel of the aluminium and bubbles. It was bizarre looking back."
The mum-of-one was hospitalised in June this year after suffering dizzy spells, fainting and heart palpitations.
It was initially feared she'd had a stroke and doctors even sent her for CT scans to check for a brain tumour.
"It was the wake up call I needed really. I knew the amount of Irn-Bru I was drinking had something to do with it," she said.
After her health scare Carole was advised by doctors to cut down to just one can a day, so she enlisted the help of London-based therapist and hypnotist David Kilmurry.
She had one hypnotherapy session and a follow up four weeks ago. She hasn't touched Irn-Bru since and says even the smell of it makes her "feel sick".
David said: "Since having her last drink three weeks ago Carole suffered severe migraines and had two days in bed and the first day off work in four years due to the sugar withdrawal.
"Carole used to pour Irn-Bru into a mug to get her sugar addiction appeased if she was in public.
"Sugar addiction leads to diabetes, cancers and heart disease and is one of the biggest causes of death in the western world.
"I treated Carole with some very strong aversion therapy which creates a disgusting taste just at the thought of drinking Irn-Bru or chocolate to conclude our hypnotism sessions.
"I'm delighted she has finally kicked this awful addiction."
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