Commuters are offered cut-price train tickets to travel on Mondays and Fridays in bid to beat WFH and lure workers back into the office
- Govia Thameslink Railway cut ticket prices on rush-hours trains on weekdays
- It has been done in a bid to lure workers back into the office and beat WFH trend
- Tickets are offered at ‘advance’ prices and available up to 12 weeks before travel
Commuters are being offered cheaper train tickets on Mondays and Fridays in a bid to woo workers back into the office full-time.
Govia Thameslink Railway (GTR) has cut ticket prices on rush-hour trains on Monday and Friday to incentivise workers to travel to the office every day of the week.
It is a response to the trend for employees to work from home on Mondays and Fridays, and travel to the office mid-week.
The tickets are being offered at ‘advance’ prices, which are cheaper than normal fares and are usually available only for bookings on off-peak trains.
The tickets must be bought in advance and are available up to 12 weeks prior to travel. The company is also hoping to incentivise the 28 per cent of the population who work from home by trialling a loyalty scheme.
The tickets are being offered at ‘advance’ prices, which are cheaper than normal fares and are usually available only for bookings on off-peak trains
Commuters can collect points to redeem on days out, cinema tickets and coffee.
Andrew Haines, the chief executive of Network Rail, warned last year that hybrid working had blown a £2billion hole into the industry’s finances.
GTR said its morning peak services carry only around 210,000 passengers on Mondays, compared with between 230,000 and 250,000 during the middle of the week.
On Fridays, the figure drops to around 160,000.
Trials for the scheme are happening between Victoria, Clapham Junction and East Croydon stations, and those south of Three Bridges and West Sussex.
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