‘Are we living in the 1970s?’ Crown Paints faces ‘sexism’ backlash over advert about a couple expecting a baby with the father wondering if the child is his
- Crown Paints has released a series of new sing-along adverts telling diverse ‘life stories’ by a chorus of singers
- One advert called ‘Hannah and Dave are expecting a baby’ provoked anger online over its alleged ‘sexism’
- It includes the line ‘Hannah’s hoping for girl, Dave’s just hoping that it’s his’ – adding the pair met at a rave
- The advert was branded ‘misogynistic’ and ‘derogatory to women’, while Crown insisted it is ‘lighthearted’
Crown Paints has come under fire over alleged ‘sexism’ in its new advert about a couple expecting a baby, with viewers describing is as ‘misogynistic’, ‘derogatory to women’ and ‘vomit-inducingly twee’.
The advert is one of a series of sing-along ads shared on the paint brand’s social media channels, telling diverse ‘life stories’ by a chorus of singers.
It tells the story of a couple ‘Hannah and Dave’ who meet at a rave and get together, Dave wants a baby while Hannah is unsure.
When Hannah does indeed fall pregnant, a male singer knowingly sings to the camera, ‘Hannah’s hoping for a girl, Dave just hopes that it’s his’.
The advert prompted angry responses online. Tara posted on Twitter: ‘Dave hopes it’s his? Are we living in the 1970s still? Disgusting. And vomit-inducingly twee.
‘Also, is a woman not allowed to decide whether or not to have kids. Having children shouldn’t be something someone is pressured into. Your ad guys are a joke.’
The advert tells the story of a couple ‘Hannah and Dave’ who meet at a rave and get together, Dave wants a baby while Hannah is unsure
When Hannah falls pregnant, a male singer knowingly sings to the camera, ‘Hannah’s hoping for a girl, Dave just hopes that it’s his’
Jenny Scott tweeted: ‘Seriously bad advert. Women who don’t want children are constantly told they will change their minds. This advert just plays to that false narrative.’
Sonja Evans wrote: ‘Absolutely disgraceful advert casting Hannah as a woman who sleeps around.’
Alex Lacey posted: ‘Excuse me – Dave just hopes that it’s his? Genuinely, what were you thinking. This is a disgrace.’
Nicola Piper tweeted: ‘”Dave hopes that it’s his” erm, what the heck is that!!’
Caroline Parsons wrote on Facebook: ‘This is so degrading to women… There’s a baby on the way, he’s hoping it’s his, [what] flipping idiot wrote this advert. I don’t get angry often but come on… illegal raves making women out to be skanks.’
The advert prompted angry responses online. Tara posted on Twitter: ‘Dave hopes it’s his? Are we living in the 1970s still? Disgusting. And vomit inducingly twee’
Nicola Piper tweeted: ‘”Dave hopes that it’s his” erm, what the heck is that!!’
Sonja Evans wrote: ‘Absolutely disgraceful advert casting Hannah as a woman who sleeps around’
Alex Lacey posted: ‘Excuse me – Dave just hopes that it’s his? Genuinely, what were you thinking. This is a disgrace’
Caroline Parsons wrote on Facebook: ‘This is so degrading to women… There’s a baby on the way, he’s hoping it’s his, [what] flipping idiot wrote this advert. I don’t get angry often but come on… illegal raves making women out to be skanks’
Maddi Newton added: ‘Really annoyed with this advert! Insinuating that women don’t know their own minds and once again putting childfree women down… Not to mention the “Dave just hopes it’s his” bit. Awful’
Susan Pugh wrote: ‘It’s not just paint, it’s derogatory to women and a c*** advert’
Crown Paints has come under fire over alleged ‘sexism’ in its new advert about a couple expecting a baby, with viewers describing is as ‘misogynistic’, ‘derogatory to women’ and ‘vomit-inducingly twee’.
The advert is one of a series of sing-along ads shared on Crown Paints’ social media channels, telling diverse ‘life stories’ by a chorus of singers
Maddi Newton added: ‘Really annoyed with this advert! Insinuating that women don’t know their own minds and once again putting childfree women down… Not to mention the “Dave just hopes it’s his” bit. Awful.’
Susan Pugh wrote: ‘It’s not just paint, it’s derogatory to women and a c*** advert.’
In response to some of the criticism, Crown Paints wrote: ‘We are sorry you feel this way. We see Hannah as an empowered female character, comfortable in making her own decisions and in control of if and when she changes her mind.
‘We’re sorry if you were upset by the remark in this advert – we were simply trying to tell the story of one of life’s most special moments in a light-hearted way.’
Crown Paints has been contacted by Mail Online for comment.
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