Mayhem erupted in Aldi stores this morning as shoppers battled to get a hold of the supermarket’s Kevin the Carrot soft toy range.
There were chaotic scenes with reports of huge queues as people tried to snap up the sought after toys – leading to ‘massive scraps and crushing’.
Made famous by Aldi’s Christmas advert, the collection includes Kevin and Katie, their offspring Jasper, Chantenay and a baby.
The most prized toy – a one-metre tall cuddly Kevin – costs £19.99 in store and is sold alongside small £3.99 versions of Kevin and Katie.
Kevin’s and Katie’s offspring can also be bought in a set for £3.99, along with a small Pascal the Parsnip, which also retails at £3.99.
As the toys went on sale today, a shopper at a Liverpool branch could be seen throwing a soft toy at someone else who could not get near the display.
There were also reports of adults fighting to get their hands on the toys for their children’s Christmas presents.
Before Aldi’s Bootle store opened this morning there were huge queues outside.
And, it looks like this was the case across the UK, as shoppers have taken to Twitter to describe the chaos at their local stores.
- Have you had trouble getting hold of Kevin the Carrot? Email [email protected]
User @SteSharp said: "Just seen two adult nearly fighting over a Kevin the carrot in @AldiUK crazy times.
"Good luck to anyone trying to get one now they are pretty much sold out now. #KevinTheCarrot #aldi #Liverpool."
@Stuartfergus said: "Never seen anything like that before @AldiUK old people getting knocked off their feet and kids pushed out the way… grown men sprinting down aisles to try and be first for Kevin the carrot and his clan."
The toys flew off the shelves in a repeat of last year’s scenes – and are now cropping up on eBay for up to £950.
They sold out online within a few hours and customers queued outside stores from 6.30am – one hour and half before opening time.
The giant toy costs £19.99 in store – but many shoppers missed out and have expressed outrage on Aldi’s Facebook page.
Some shoppers stayed up just to get a Kevin the Carrot toy as soon as they went on sale its website.
Sarah Spell said online: "Newcastle under lyme store a joke. Massive scraps and crushing.
"We were right near the front and everyone behind literally crushed us and were hitting etc. Luckily didn’t miss out this year and my son will be so made up."
Cheryl Purdy wrote on their Facebook page: "Aldi shud B disgusted with its self it has know over the past two yrs the extremely high demand over Kevin the carrot, yet it still can’t supply its stores with enough product to meet customer demand!!! [sic].
"Extremely bad business and a lot of angry, unhappy customers and their children! B ashamed of yourself aldi.
"As for limiting customers that hasn’t worked either, customers seen buying basket fulls it’s really not on . Come on aldi sort it out!!!!!!!!!!!! [sic]"
And at 2am, @natalie_jone73 said: "@Aldi when your up at this hour trying to get a Kevin the Carrot and you’ve got to be up for work at 7am."
An Aldi spokesperson said: "We’re sorry that some customers were unable to buy this product. However, demand for these toys has been exceptionally high.
"To avoid any disappointment, this year we increased the range by adding new characters such as Pascal the Parsnip, as well as the amount of soft toys available in each store.
"We also limited purchases to two variants per customer so as many people as possible had the chance to buy these products. As with all our Specialbuys products, these are only available while stocks last."
Aldi brought back Kevin the Carrot this year and gave him a starring role in its Christmas advert for 2018.
It saw Kevin the Carrot battling it out against the Wicked Parsnip to reunite with his family.
The ad, narrated by Jim Broadbent, shows Kevin’s children trapped in a cage as part of a Christmas dinner which was cooked by the Parsnip.
Having none of this, Kevin uses a champagne cork to dispose of Pascal and saves his wife and children.
However at the end, viewers quickly discover the entire thing is nothing more than a creative bedtime story Kevin is sharing with his little ones.
Aldi will subsequently be sharing a series of adverts over the festive period, where Kevin will recite well known fairy tales.
These will include ‘Kevin the Carrot and Pea-nocchio’, ‘Katie the Carrot and the Fairy Cake Mother’ and ‘Kevin the Carrot and RhubarbStiltskin’.
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