Helen Skelton ‘under fire from BBC bosses for plugging brands during her time as a Morning Live host’

Helen Skelton has allegedly come under fire from BBC bosses after plugging brands during her time working on Morning Live.

The television presenter, 40, has gone agains the strict guidelines of the broadcasting corporation by tagging the brands of clothing, jewellery and cake makers in her Instagram posts.

Guidelines state that ‘no on-air talent should promote products, goods, services or clothing they use’.

The BBC, which is funded by the license fee, does not allow advertising or product placements on its television or radio outputs, or on its websites.

Helen has since removed the tags and did not receive payment for naming the brands on her social media channel.

Controversial? Helen Skelton, 40, has allegedly come under fire from BBC bosses after plugging brands during her time working on Morning Live

Name drop: On Friday, Helen shared a picture of herself with some cakes made by 2018 Great British Bake Off winner Briony May Williams, who she tagged in her Instagram post

A BBC spokesperson told MailOnline: ‘Helen pays for the clothes she wears on the show and does not have relationships with the brands tagged.

‘She has now removed brand mentions from social posts linked to the programme.’

MailOnline has contacted a representative for Helen for comment.

On Friday, Helen shared a picture of herself with some cakes made by 2018 Great British Bake Off winner Briony May Williams.

Bosses of clothing brand Dancing Leopard had also shared a picture of Helen wearing its pink dress, urging customers to buy the item, while staff of jewellery brand Loel & Co had shared a picture of Helen wearing one of their necklaces.

It comes after it emerged Helen was reportedly dating again, one year after her ‘trust was broken’ by ex-husband Richie Myler.

The television presenter announced her split from England and Leeds Rhinos rugby league star Richie, 33, in April last year.

Helen, who shares sons Ernie, eight, Louis, five, and 16-month-old daughter Elsie with Richie, is now ‘reluctantly dipping her toe back into the dating pool’.

Tagged: In another picture taken in the Morning Live studio, Helen tagged luxury womenswear brand ME + EM

A source told OK! magazine: ‘After her trust was broken, she’s nowhere near ready for an all-in long-term romance.

‘But she’s not closing herself off to anything anymore. She’s open to new adventures in all respects and is making it her aim to say ‘yes’ to more things that excite her.’

Helen is also moving on from Richie by putting the marital home they once shared on the market.

A source told the Mirror: ‘Helen has moved on with her life and feels it’s time to start with a clean slate.

‘She’s put the house they shared on the market and is looking for a new place she can move to with the kids in the coming months.’

Single and ready to mingle: Helen is reportedly dating again one year after her ‘trust was broken’ by ex-husband Richie Myler

Ex: The TV star announced her split from England and Leeds Rhinos rugby league star Richie, 33 (pictured), in April last year

Since his split from Helen, Richie has gone on to have a baby with new girlfriend Stephanie Thirkill, 32, the daughter of Leeds Rhinos president Andrew.

Former Strictly Come Dancing star Helen and Richie married in 2013 and moved into their Yorkshire property together seven years later.

The ex couple poured cash into a various renovations on the property until they split last year.

Months later, Helen appeared on Celebrity Yorkshire Auction House and said she’d ‘sold a load of stuff’ as she cleared her life out.

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