IF you love Charlotte Tilbury's luxurious Magic Cream, but don't want to fork out on the hefty price tag, then look no further.
That's because beauty whizz Alice Rose Buttery has found an "incredible dupe" – and at just £9.99, it's a whopping £30 cheaper than the real deal.
In a clip shared to TikTok (@alicerosebuttery), Alice begins: "I've been using Charlotte Tilbury's Magic cream for about 3-4 months now.
"I'm nearly at the end of it.
"I've probably got about 25% of it left and everyday I use it I get sad because I really want to carry on using it, but I just don't know if I can justify spending that much money on a moisturiser right now in my life."
She can then be seen holding up the No.7 'essential moisture day cream' to the camera.
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"I'm so glad that I bought this because this is not a dupe in terms of, it doesn't smell like Magic Cream, it doesn't look like Magic Cream, it doesn't feel insanely similar to Magic Cream, but the way it makes my skin feel is exactly the same as Magic Cream," she says.
"So the texture is quite similar in that it's a really thick whipped texture, which is very similar to Charlotte Tilbury's Magic Cream."
Alice then slathers it on her skin, which she notes is quite dry from travelling.
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"It feels just so beautiful on my skin, which is exactly how Charlotte Tilbury's Magic Cream makes me feel.
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"It makes my skin feel really plump, hydrated and I find that this is such a nice base for my makeup as well, which is another thing that I love about the Magic Cream."
She concludes: "So if you're on the hunt for a similar product for a much cheaper price point, definitely have a look at this.
"I'm pretty sure this was £9.99 versus the Magic Cream, which I think the smallest one you're talking like £40.
"So go and have a look at this, give it a try and let me know what you think.
"I personally feel like this is my new favourite moisturiser, and it's definitely going to be there as a backup to replace my Charlotte Tilbury Magic cream when she finally comes to the end of her life."
The post has since gone viral, racking up over xx views and several comments from delighted beauty fans up and down the country.
"I work at no7 – I love this," praised one.
A second penned: "I love the No7 Future Renew Damage Reversal Day Cream.Its the best cream out there.I can see the difference in my skin."
A third wrote: "I've been waiting for an alternative for ages thank you so much just ordered it."
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Meanwhile, a fourth added: "Superdrug optimum collagen cream is so good too!
"For under make up I love the Primark Vitamin enriched primer, just as good as the pricey ones!"
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