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With the cost of living crisis causing Britons to tighten their purse strings, many are searching for cheaper alternatives than the major supermarkets. Poundland’s initiative will see more chilled and frozen food, PEP&CO clothing and home departments in store.
More than 350 stores have already had Project Diamond makeovers in the last three years.
This has meant the introduction of chilled and frozen food to the store, as well as more PEP&CO clothing (Poundland’s clothing brand) and home departments.
But as of today, Poundland has announced further to be made to the rest of its stores.
Poundland customers can expect new ranges in between 275 and 300 more stores.
This initiative is set to be rolled out between now and September 2023.
The hope of this change is to mitigate the effects of the cost of living crisis and soaring inflation, bringing more value to customers’ shopping experiences.
Another way Poundland has done this is by increasing the number of products sold for the iconic namesake £1 since June of this year.
It also hopes to create another way of shopping, as customers will be able to purchase chilled and frozen foods, as well as health and beauty items, entertainment, DIY and stationery goods.
In widening its scope, Poundland hopes to become a stronger alternative to the supermarkets.
The bargain retailer has unveiled that the next 28 stores due for a revamp will introduce a wide range of chilled and frozen food to more customers in England, Scotland and Wales.
This includes some stores already under Project Diamond in need of a “re-sparkle”.
Customers can look forward to these changes being made in November or December of this year.
Poundland stores getting chilled and frozen food ranges in November and December
November 5
Tower RP, Crayford RP, Dartford (‘re-sparkle’)
Mallard Road RP Bournemouth, Dorset
Castlecourt SC, Caerphilly, Wales
Central Parade, New Addington, Croydon, London
November 12
Market Place, Great Yarmouth, Norfolk
Lakeside SC, West Thurrock, Essex
St John SC, Leeds
Western Rd, Brighton, East Sussex
Tooting High Street, London SW17
High Street, Witney, Oxfordshire
The Shires, Trowbridge, Wiltshire
November 19
Argyle St, Glasgow
London Rd, East Grinstead, West Sussex
Southwark Park Rd, Bermondsey, London SE16
13 Queen St, Cardiff, Wales
New Bond St, Weymouth, Dorset
November 26
North End, Croydon, London
High Rd, Tottenham, London N17
Emersons Green RP, Bristol
Portswood Rd, Southampton, Hants
Scotch St, Carlisle, Cumbria
Scotch St, Carlisle, Cumbria
December 3
Barnstaple RP, Devon
Grosvenor Rd, Tunbridge Wells, Kent
King St, Whitehaven, Cumbria
Walworth Rd, Walworth, London SE17
Poundland will announce its 2023 store opening plans early in the near year.
Tim Bettley, Poundland’s commercial director, commented on the changes made to stores.
He stated: “Our ambition is to offer more value in more places through opening, relocating and extending new stores and accelerating the rollout of Project Diamond so that customers can find more of what they need close to home.
“We’re working hard to extend our ranges in new categories such as chilled and frozen food and clothing and to constantly select the items that give customers value for money at a time when they need it the most.”
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