A very British way to cool down! Tesco launches boozy PIMM’S ice lollies (and they contain just 32 calories)
- Pimm’s POPS launched at Tesco on Thursday at £2.50 for two lollies
- They are also on sale at Ocado at £3.99 for three as they are on offer
- They have an ABV of 4.3 per cent which is the same as a pint of beer
Gone are the days when the pleasure of an ice lolly was only for children as now there are many alcoholic ice pops to choose from at the supermarket.
Now Tesco has launched new boozy Pimm’s-flavoured lollies to give its customers even more ways to cool down and enjoy a cheeky tipple at the same time.
Pimm’s POPS, which cost £2.50 for two, have an ABV of 4.3 per cent, the same as an average beer, but contains just 32 calories compared to 200 in a pint.
With classically British red and white candy stripes that have come to be associated with Wimbledon and Pimm’s, these ice popsicles are flavoured like the traditional British tipple
Demand for alcholic ice lollies has soared by 10 per cent in the last year, according to Tesco, proving that sucking on a ice cool treat is no longer just for children.
The new Pimm’s flavoured 80ml lollies are said to taste just like the typically British summer punch tipple, with flavours of mint, lemonade, strawberry, cucumber and Pimm’s No 1 Cup itself.
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They launched on Thursday and are now available in 700 stores across the UK.
Ocado also stocks the ice lollies in packs of three for £5.99, though they are currently on offer for £3.99.
These ice lollies are on sale at Tesco for £2.50 for two, and are also on sale at Ocado for £3.99 for three as they are on offer
Fans were excited about the new frozen treats on social media, namely Twitter
Tesco ice cream buyer Sonia Morland said: ‘These refreshing ice lollies are a guilt-free treat and represent a glass of Pimm’s in frozen form.
‘With the present heatwave showing no end we think this great tasting ice lolly is set to be a hit at BBQs for the rest of the summer.’
Tesco has partnered with market leader POPS who have previously produced licensed products for both Fever-Tree and Fortnum & Mason to launch the product.
The lollies contain the quintessential Pimm’s flavours of mint, strawberry, cucumber, lemonade and Pimm’s itself
The lollies will only be on sale to adults aged 18 and over. Similar to alcohol, the lollies will indicate that the buyer needs to have ID to show they are aged 18 or over.
Earlier this year, Tesco launched Halo Top, a healthier ice cream that has gone on to become a best seller in America after launching there just five years ago.
The Halo Top range has between 280-360 calories per one pint pot, and despite only launching five years ago is now amongst America’s top selling ice creams.
And two years ago the supermarket launched the UK’s first ever watermelon ice lolly – the first 100 per cent fruit lolly treat.
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