Smartphone users take 69 photos and videos, on average, over the festive season

The average smartphone user will take 69 images and videos over the festive period – and share more than a third of them on social media, research has found. A poll of 2,000 adults, who own a smartphone and post on social media, found a night out with friends, a winter walk, and Christmas markets, were among the most common images to share.

And their Christmas tree, Christmas dinner, and Elf on the Shelf were also popular.

It was also revealed that social media feeds flood with festive content as early as November 9 – although 36 percent feel December 1 is the prime time for festive posts to begin.

The study, commissioned by mobile network provider, giffgaff, also found Sunderland locals are the most prolific users when it comes to taking, posting, and sharing images over Christmas.

The northern city was followed by Coventry, Liverpool, Brighton and Hove, Bournemouth, and Poole. Meanwhile, those in Leicester, Middlesbrough, Southampton, and Portsmouth were the least active on their phones over Christmas.

Facebook was the top app for uploading images (53 percent), followed by Instagram stories (42 percent) – while 28 percent prefer to do an Instagram grid post.

And it emerged that 62 percent of those in Manchester believe people start celebrating Christmas too early, while 30 percent of those in Leeds think the opposite.

The research, carried out via OnePoll, also found over half (52 percent) are of the opinion that there’s “no such thing as too much” when it comes to Christmas posts.

And 77 percent feel their most cherished festive memories are stored on their phones – with 75 percent capturing more special moments because of social media and having a smartphone.

Ash Schofield, CEO of giffgaff, which commissioned the research to mark its offer of 500GB of data for the first six months of its £20 contract, said: “The festive period is a time for connecting with friends and loved ones.

“The research shows us that smartphones play an important part in people’s lives, especially when it comes to cherishing those key festive memories for years to come.

“Whether that’s being together in person, connecting over the phone, or sharing special moments on social media, no-one should have to worry about being cut off.”

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